True story:
Once upon a time, back when I was still on social media, my woman was looking over my shoulder (I assumed at the time, she was making sure I wasn’t texting some ho…) while I was looking at my Twitter on my phone.
And, she did this often.
Often as in, every single time she noticed me doing it.
Well, guess what?
When I asked her why she’s constantly looking over my shoulder as I was Twitter-ing, she said it had nothing to do with seeing if I was consorting with the Enemy (i.e. other chicks). Instead, she says she was fascinated with how I “curate” my content.
i.e. I am very specific about what I read.
And, also, very specific about cutting out all other things I don’t want to read.
While, apparently, most people get sucked into various rabbit holes in the information they consume each day, wasting only God-knows-how-much-time, filling their head with the ideas, opinions, and virtue signaling grandstanding of random do-nothings and click bait on social media… I was always a “get in and get out as fast as possible” kinda guy.
Anyway, here’s why this matters to you:
As aggressively as I “curate” content I consume, I even more aggressively curate my customers.
Almost every email I write is intended to repel the wrong kind of customer.
(Including in *this* email already.)
In fact, I have found the more I repel the people I don’t want, the more I automatically turn on the people I do. And the more I do this, the more my sales go up. The less I do it, the less my sales go up.
More:
Customer curation is so powerful, I’ve created many emails for systematically doing so over the years.
Like, for example, the emails on pages 13 & 14 in the January “Email Players” issue.
I use this email idea a few times per year.
And, every time it (1) weeds out the people I don’t want buying (2) demonstrates zero neediness (something people unconsciously look for before buying, which is why you want to demonstrate it constantly by, well, not being needy…) and (3) builds a roster of customers I like and want to deal with and continue helping.
Customer curation is extremely profitable when done right.
If you want to see one of the many ways I do it, subscribe before the looming deadline.
Here is the link:
Ben Settle
