Ben Settle

  • Book & Newsletter Tabloid Publisher
  • Gonzo Email Specialist
  • Anti-Professional
  • Pulp Novelist
  • Alt-Copywriter

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

File under: Email Marketing

True story:

Once upon a time, back when I was still on social media, my woman was looking over my shoulder (I assumed at the time, she was making sure I wasn’t texting some ho…) while I was looking at my Twitter on my phone.

And, she did this often.

Often as in, every single time she noticed me doing it.

Well, guess what?

When I asked her why she’s constantly looking over my shoulder as I was Twitter-ing, she said it had nothing to do with seeing if I was consorting with the Enemy (i.e. other chicks). Instead, she says she was fascinated with how I “curate” my content.

i.e. I am very specific about what I read.

And, also, very specific about cutting out all other things I don’t want to read.

While, apparently, most people get sucked into various rabbit holes in the information they consume each day, wasting only God-knows-how-much-time, filling their head with the ideas, opinions, and virtue signaling grandstanding of random do-nothings and click bait on social media… I was always a “get in and get out as fast as possible” kinda guy.

Anyway, here’s why this matters to you:

As aggressively as I “curate” content I consume, I even more aggressively curate my customers.

Almost every email I write is intended to repel the wrong kind of customer.

(Including in *this* email already.)

In fact, I have found the more I repel the people I don’t want, the more I automatically turn on the people I do. And the more I do this, the more my sales go up. The less I do it, the less my sales go up.


Customer curation is so powerful, I’ve created many emails for systematically doing so over the years.

Like, for example, the emails on pages 13 & 14 in the January “Email Players” issue.

I use this email idea a few times per year.

And, every time it (1) weeds out the people I don’t want buying (2) demonstrates zero neediness (something people unconsciously look for before buying, which is why you want to demonstrate it constantly by, well, not being needy…) and (3) builds a roster of customers I like and want to deal with and continue helping.

Customer curation is extremely profitable when done right.

If you want to see one of the many ways I do it, subscribe before the looming deadline.

Here is the link:

Ben Settle

  • Book & Newsletter Tabloid Publisher
  • Gonzo Email Specialist
  • Anti-Professional
  • Pulp Novelist
  • Alt-Copywriter

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