Recently I was reminded about why Facebook groups are turning into swamps.
Yes, even the paid ones.
“Email Players” subscriber James G. elaborates:
I can’t seem to stop myself, but I paid for and joined yet another group. To my horror and surprise, I discovered after joining they meet up on Facebook.
Now I’ve started to notice a really annoying trend with these Facebook groups. Instead of genuine learning from each other, it turns into a macho shouting match to see who can get the gooru’s attention and coveted reply or like. It’s about who can be the biggest, boldest, brashest douchebag. It’s a bunch of wannabe shitheads acting like they’re the Zuckerbergs of copywriting. This is the last one, I swear. If I didn’t pay for it I’d leave already.
Thanks for not having a Facebook group. Whether it’s true or not, Email Players just feels more legit and less chest-poundy.
There was a time when I was a huge fan of marketing with Facebook groups.
In fact, I had (easily) one of the most engaged, rabid, and profitable Facebook groups in the marketing world at one time called “elBenbo’s Lair.” If you don’t believe me, simply ask anyone who was an active part of it. People used to call it “real life” and were so addicted to it, and saw so many concurrent threads inside it showing on their main FB timeline, they would mistakenly post things meant just for the group on their main FB timeline accidentally — and oftentimes to their red-faced shame. It was such a part of the existence of some of these members, that I had grown men literally whining like little girls on Facebook about me when I abruptly shut it down.
They can still be profitable, of course.
I even did an “Email Players” issue about the psychology behind what I did a while back.
But mostly they are swamps.
And while I am biased (having deleted my Facebook account back in November), I advise everyone I know to delete their accounts too. Or, at the very least, their Facebook groups and build their own groups on a private platform instead.
There are many reasons for this.
One, the utter disregard for your privacy.
Anyone willingly using Facebook who has their identity stolen, compromised, or used for nefarious reasons has nobody to blame but themselves at this point.
Another (marketing-related) reason:
You’re competing with too many people for attention.
Unless you have your own elBenbo’s Lair-like group going on, where you’re the only thing people care to read, you are competing with all the brain farts, advertising, virtue-signaling grandstanding, chest-pounding, oh-woe-is me whining, and posts just looking for attention.
This is especially true if you’re using groups for email list building.
You’re much better off doing what I teach in the upcoming February issue.
It requires no social media presence.
But, lets you (legally and ethically) siphon away the best social media leads.
The deadline to get this issue approaches fast.
Here is the link: