Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

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Your Daily Email Addiction

File under: Business Building, inner game

If you’ve been reading these emails for very long, you will no doubt have noticed I not only do not cater to newbies, but in some cases it looks like I might even show contempt for some of them.

Not all of them, of course.

I am specifically only referring to the ones who think they can start with “advanced.”

These are the ones who have some contempt of their own when it comes to learning the “boring” basics & fundamentals first. These particular types of newbies are the ones who do nothing but waste my time & waste their money, ask questions which would be answered if they picked up a marketing/copywriting 101 book or stopped being scared to take chances & of failing, and who demand coddling, handholding, a checklist to cling to, and everything spelled out, with as little thinking as possible. All while proclaiming to their other newbie friends on social media how they are an “eNtRePrEnEuR!”

Yes, it can be – and is – quite entertaining.

But sometimes it’s annoying, too.

Especially when these types sneak into my world and subscribe to “Email Players”, which is not only clearly not intended for them (it says so right in the deck copy on the sales letter), but they don’t yet have the skill or experience to use it, nor the desire to quickly get up to speed so they can use it.

Like this blue light special, who said:

“I messed up. I should’ve signed up when I had a list and an offer. And now I know why. You said that many times over and even bolded it but I didn’t listen.”

No shyt, Sherlock.

The irony:

It never occurs to low information consumers like this to use the situation they just got themselves into to treat their business like an actual business and not just a hobby to talk about on social media. By that I mean, they already have the info, so they might as well use the opportunity to sac up, and start building a list & creating or finding an offer to sell – which anyone with a bit of ambition can start doing in as little as a few hours using just a smart phone and social media, or even free article sites and/or JVs with other newbies, if that’s all they have. Then, they can use the info in the newsletters to write emails selling said offer.

But these particular types of newbies don’t think that way.

Their first & only reaction is roll over & surrender.

Thus, I find their lack of vision & ambition to problem solve worthy of my contempt.

Also thus, I ban them from coming back later.

In fact, in the not-too-distant-future, technology has made it so I can start finally blocking these do-nothing types not only from buying other books & products I sell, but also even start denying them access to my free email list, as well as the free info on my mobile app by locking them out altogether from everything.

Lots of other businesses will happily take their money.


I prefer they go haunt someone else.

All that said, not all newbies are created equal.

Like, for example, “Email Players” subscriber Fotis Chat.

(Hiya Fotis!)

I remember many years ago when he was a raw, “wriggling” newbie, with no experience, offers, or list to speak of. He asked about subscribing to “Email Players” and I told him not to, it’d be a waste of his money, etc. I don’t remember the exact email thread, but that was the gist of it.

Anyway, I swatted him on the arse and sent him off on his merry way.

But, instead, he defiantly ignored my commands and subscribed anyway.

And, since then, he made things happen.

One time a few years back, I remember writing an email warning newbies away and he reminded me of his accomplishments and that not all newbies are the same. And he was right. There are a few such types such as himself and, when I was getting started, Yours Crotchety, who were able to figure things out without needing checklists, an endless string of coaches, constant coddling & handholding, everything spelled out, etc, where we found what resources we needed, bought them, and used them, figured things out, made mistakes, learned from said mistakes, and plowed forward.

Just like business owners have been doing since the dawn of commerce.

I have to stress though:

These types of newbies are as rare as honest politicians.

And if you are a newbie reading this, chances are you are NOT one of them, no matter how much your rationalization hamster after reading a self-quoted Gary Vee meme on Facebook may be telling you otherwise. And, thus, you should not be buying the newsletter, and would be better off educating yourself with the free training in my mobile app, in my daily emails, and/or via my low cost Kindle books, and implementing those first, instead.

That way, if/when you are ready, you can hit the ground running.

How can you tell if you are one of the chosen few (fewbies?) who is ready?

If you have to ask, then you’ve answered your own question.

I don’t teach email “hacks” newbies endlessly chase and prattle on about. I know hacks are all the rage these days. Email hacks, copywriting hacks, funnel hacks, this hack, and that hack, or whatever.

But my newsletter doesn’t teach said hacks.

Neither do any of my other books.

In my experience, only two types of people chase hacks & tricks:

(1) experienced marketers who have mastered the basics, for whom a legitimately ethical & valuable hack/tactic/trick can potentially add some significant coinage to their pockets. And (2) hapless newbies with no list, offer, or business to speak of who think they can use shortcuts or advanced info without the experience needed to use said hacks or understand them in context.

Thus, I prefer newbies wait until they get out of the diaper & baby bottle phase of craving hacks & swipes, and hold off until they are ready for solid foods before subscribing.

After all, there are no “hacks” to learn.

No subject lines, body copy, or closes to “swipe.”

And, no secret ninja tricks to run on your customers.

i.e., It’s mostly far more strategical than tactical.

All right, that’ll do it.

If you want more info on the newsletter, go here:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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