Not long ago, my woman sent me a screen shot of a burlesque dancer who had a huge Instagram following whining about how her account got abruptly shut down.

One day she’s living high on the hog selling to thirsty cucked men.

Then, just like that — poof!

Gone like a fart in the wind.

I don’t remember the reason why, or maybe she didn’t even know why.

But she had something like 125k followers.

Many of them thirsty men who pay her to show ‘em some skin or whatever, and she spends a lot of time on other platforms crapping all over men, complaining about how loathsome men are, how evil men are, yada yada yada.

I am guessing someone reported her.

And, in typical social media knee-jerk reaction, the platform decided to pull the plug.

The amusing part is she is one of the first to try to get other people de-platformed with her idiotic politics and virtue signaling. Thus, in her case, I not only have zero pity for her, but I found it entertaining to think of the fallout. And she ain’t the only one this has happened to. I’ve seen videos from other so-called “influencers” going into full-on meltdown mode when losing their platform and, thus, their income, for any reason or no reason at all.

I can only imagine how they are holding up now, since the economy went nutty.

The point of bringing this up?

There are two points:

First, there are few things more astounding — as far as people being small thinkers go — than these influencers with thousands of followers being shocked & going into freakout mode when they suddenly get de-platformed from wherever they make their money.

It’s not like they haven’t seen it happen to others.

Or, in some cases, even cheered it on.

And secondly:

Pretty much all of them foolishly never bothered to learn anything but how to show their natural talent, big bewbs, charismatic personality, or generously-stamped passports taking selfies next to indigenous people for that almighty social media Virtue Signal to show the Facebook likes brigade.

Natural attributes that help you sell are great.

And, it’s the height of stupidity NOT to use them.

But it’s even more stupid to rely ONLY on them.

And in all their cases they simply used their natural attributes to get enough influence to get people to pay them just because they exist… without understanding the limitations of those powers.

The villainous Carl Van Loon in the movie “Limitless” sums it up best:

Your deductive powers are a gift from God or chance or a stray shot of sperm, or whatever, or whoever the hell wrote your life script, a gift not earned. You do not know what I know because you have not earned those powers. You’re careless with those powers. You flaunt them and you throw them around like a brat with his trust fund. You haven’t had to climb up all the greasy little rungs. You haven’t been bored blind at the fundraisers. You haven’t done the time in that first marriage to the girl with the right father. You think you can leap over all in a single bound.

And so it is…

Anyway, all the more reason to never rely on one platform.

Not social media, not iTunes, not Amazon, not the Apple or Google app stores, and not even email.

Yes, that email platform you use ain’t immune to this, either.

Just ask Alex Jones & Stefan Molyneux (both de-platformed by Mailchimp).

And if that doesn’t wake you up, “Email Players” subscriber Ken McCarthy told me about someone he knows who had her Yahoo email address she had for 20 years (yes, a free yahoo email address) taken away for thinking the wrong thoughts and writing books saying the wrong things.

Ain’t no platform 100% safe.

But, you can put the evens in your righteous favor by learning how to combine multiple media platforms — including platforms you probably have never thought of using, much less even heard of, in some cases — so if you’re shut off from one, you have others to pick up the slack and everything is status quo.

Enter the upcoming May “Email Players” issue.

It’s all about this topic.

Not only what’s possible, but what I do myself with multiple medias, if’n that interests you.

To subscribe before the deadline, go here immediately:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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