Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
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  • Pulp Novelist

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File under: Business Building, Email Marketing, inner game

One of the most harmful things spewed out in the marketing world to hapless newbies and normies trying to figure the game out but who still don’t know better is the so-called:

“law of attraction”

This’ll no doubt irk people who teach that severely flawed idea.

But too bad.

I won’t say it never works. Even a broken clock is right twice per day, after all. But it’s a terrible concept to build a business around. And it is an even worse concept to live life by.

For one thing, you don’t attract what you think about.

You attract what you are.

That is why cheap-minded business owners are always bytching & moaning about how penny-pinching and miserly their customers are, or why marketers who use unethical methods are so paranoid about being scammed themselves:

They’re projecting.

I’ve never seen that not be the case in over 20 years up in this game.

I could easily list dozens more examples of this.

But the point is, the law of attraction is amateur on its best day.

Always has been, always will be.

All one has to do is look at the personal and professional lives of those who advocate it. Not the fake Facebook and TikTok life and businesses they pretend to have. But their actual personal lives and businesses. It’s rarely pretty. And is far more often beset by all kinds of abuse of vices, weird coping mechanisms, and desperate exaggerations of claims & lifestyle.

There are probably exceptions to this.

So any reply guys or gals reading this can relax.

They can go back to stroking their dog-eared copy of Think & Grow Rich like Gollum stroking the One Ring while trying to hamster spin away why Napoleon Hill died dirt broke.

Anyway, the main reason I bring this up?

Because what works far more reliably, more efficiently, and more consistently is the good ol’:

“Law of the Jungle”

In my experience it not only beats the fake law of attraction all to hell, but can make selling your offers — especially the really expensive and high ticket offers — almost as simple as falling out of a chair if you have your marketing game dialed in.

The Law of the Jungle the way I am talking about means this:

We pursue that retreats, and we retreat from that pursues.

And probably the single most profitable thing a business can do is to use this law to create conditions where customers, JV opportunities, high-quality vendors, and everyone else you prefer to do business with and associate with pursues you, instead of you pursuing them.

I can only speak for my own business here.

But the above not only creates better positioning for my business, it also creates far better customers and an all-around better business experience.

All of which begs the question:

How do you get customers chasing you?

There are many ways to do it, Chuckles.

And in my experience, it’s a natural by product of using email the way I teach in Email Players.

More info here:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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