^^ So saideth a famous life insurance salesman.
The meaning of which is this:
If you want to sell life insurance, painting pretty images of flowers and happy families washing the car or whatever isn’t going to cut it. You have to get the prospect into that state of mind where they can see themselves at death’s door, family destitute, kids living a life of misery and chaos because daddy didn’t take any life insurance out, or didn’t take enough out, or didn’t take the right kind out.
And you know what?
This is even *more* important in emails.
This is why I like to write emails that are full of pain and despair if’n the product/market lends itself to such a thing. This means getting deep down and dirty with your market.
That’s the easy part.
The hard part?
Most people do this completely wrong.
Instead of being someone that a prospect wants to do business with, they come off as a manipulative douche bag.
But fear ye not.
The November “Email Players” issue to the rescue.
I show you several examples of how to write “hearse pulled up to the door” email copy (with a couple real life successful examples) in a way your list will love, appreciate, and want to buy from.
But time is short.
If you want in go here before it goes to the printer: