Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: inner game

Many years ago, I remember reading a blog that had the “cure” for despair.

Or anxiety.

Or just plain old insecurity & uncertainty.

I’m writing “to” business people here.

But it is just as applicable to one’s personal life as it is to business.

Anyway, what is this cure?

Whenever you are worried about something — anything — and anxious ask yourself:

“Isn’t there something better I could be doing?”

No, I am not saying it will fix your problems. But at the same time, I cannot even begin to tell you all the immediate and long term benefits of doing this one simple thing that literally anyone reading this can do. God gave you quite a magnificently designed instrument when He gifted you that brain of yours. It’s an extremely powerful tool that is literally built for problem solving — on both a conscious and subconscious level. Great copywriters (Gene Schwartz, Gary Bencivenga, Dan Kennedy, etc) for example, will often teach how to use both to create sales copy, headlines, bullets, etc.

There’s nothing woo-woo or mystical about it.

It’s simply how your brain was designed.

And by asking it questions it will very often give you answers.

And so it is with this particular question:

“Isn’t there something better I could be doing?”

I don’t care if you’re worried about your business.

What that medical diagnosis will be.

Or even if that girl you like will text you back.

In many ways, these 8 words are the ultimate cure to Neediness, too. And very few things in this world — from a purely business & marketing POV — will kill your marketing response, influence, and ability to persuade like Neediness.


This won’t solve any problems by itself.

But it can get you moving forward and doing something, at least — instead of sitting around worried. And that movement very much can lead to even extremely dire problems solved, constructive use of time, debilitating anxieties relieved, and, yes, outright despair either destroyed or at least severely “blunted.”

Best part:

You can test it at any time and see for yourself.

It doesn’t “cost” anything.

You simply ask, at any time you are stuck, afraid, or anxious about anything:

“Isn’t there something better I could be doing?”

All right enough bull brain soup for the soul.

This mindset can do wonders for your copywriting too.

Especially when worried about having nothing to say, not knowing what to write in a headline, mind going “blank” for a good story, having a weak grasp on market research and the list goes on, and on, and on.

Copywriters are often an insecure, and worry-prone bunch.

Although few of them will admit it…

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Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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