Ben Settle

  • Book & Tabloid Newsletter Publisher
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  • Alt-Copywriter
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  • Pulp Novelist

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Your Daily Email Addiction

File under: inner game

“Email Players” subscriber Paul Campo checks in:

Hey Ben,

From the Republic of the Socialists, that we call CA…I don’t know if this is intentional by you (or maybe I’m the only one) but there’s an element that you bring to your Horde.

Let me explain… I’ve been noticing a lot of “Accountability” products on the shelves. I’ve never been a fan of those. It’s weird, having a stranger “root” you on and hold you “accountable” to forward progression

(I don’t care about letting this fool down he’s probably wacking it on his time-off instead of working).

However… there’s a hand full of people in my life (that I’ve never met expect brief phone calls and email exchanges) that are my “accountability” list. Meaning, when I start feeling down, discouraged, hard on myself, I hear that little el Ben tell me:

“Stop being a bitch and get back to work. Or I’ll kick you out of the horde. Get your shit together – this takes time, and you have all the time the world”.

And yes, you can use this for what you want.

I’ve ruthlessly mocked so-called “accountability” groups, coaches, etc for years.

I ain’t talking about “devil on my shoulder” accountability like Paul is referring to my voice as.

But the accountability industry.

At worst, it’s just flat out pathetic and weak.

At best, it shows those craving accountability aren’t all that “in” to whatever it is they are being held accountable for, and should be doing something else to sell or do (i.e., do you need to be held accountable to watch your favorite TV show each week?)

My opinion.

Do whatever you want with it.

But you now know what I think you can do with an accountability group…

All right, let’s get down to the business.

The January “Email Players” issue deadline is right around the corner.

As a subscriber I expect you to be fully accountable to yourself.

To your market.

And, yes, to your business.

If you need a coach, group, book, or other product for that, don’t bother.

You’ll simply be wasting your money.

Here’s the link:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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