I’m a big fan of negotiation strategy.
In fact, while most copywriters study copywriting, I spend FAR more time studying negotiation.
I can’t get enough of this stuff.
And am always using negotiating strategy in my ads.
Anyway, there’s a TV show with all kinds of interesting negotiation strategies embedded in it I wanted to tell you about.
It’s a documentary show called:
(How’s that for a show title?)
I love this show!
It’s basically about a family-owned Detroit, MI pawn shop.
And it’s packed with negotiation insights, too.
Including the kind you can’t find in a book.
Like, for example, the power of always using posture… the benefits of SERVING people (and not just selling to them)… How to deal with “fire breathing” angry customers… How to build customers for life… and lots of other cool nuggets from people who negotiate every day as part of their survival.
These aren’t just selling strategies, either.
They are also tips for buying, too.
Well worth watching if you’re into this stuff.
And you want to know what else?
Tomorrow’s “Ben Settle Show” podcast is all about negotiation.
Specifically, negotiation tactics that have been used by history’s most persuasive men.
I’ll send you an email when it’s on iTunes tomorrow.
In the meantime, download past episodes here: