Ben Settle

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File under: Copywriting & Sales Letters

Got something really cool to share today.

It’s a “snippet” of an email my friend and AdWords “scientist” (literally — he’s a computer scientist) Jim Yaghi sent me yesterday.

Anyway, here’s the story:

I had sent him my copywriting book and (in passing) mentioned how I use the comic book ads included on the CD to write lots and lots of different AdWords ads.

As certain comic book ads make great AdWords ad “templates.”

And that’s when he emailed me an AWESOME copywriting tip I’d never even thought of before.

A tip that’s already making writing ads far easier.

In fact, I found it so valuable, I asked if I could share it.

He gave me the “green light” and so here we go….

Hey Ben,

thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages 🙂


Pretty cool, eh?

This is extremely valuable advice.

It’s especially handy when you can’t think of a unique way to describe something.

So thank you Jim!

And by the way, if you do PPC check out Jim’s site.

He’s a computer scientist who figured out some “back door” ways of using AdWords you will probably not hear anywhere else.

Ben Settle

P.S. BTW, if you have already bought The Copywriting Grab Bag and are using AdWords, check out the comic book ads on the CD.

I’ve been using them to bang out hundreds of different ads very quickly.

Those old time comic book ad writers really understood how to write powerful ads that seep right into a person’s psychology and brain in just a few lines.

And they make a great PPC ad “swipe file.”

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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