Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
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  • Pulp Novelist

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File under: Business Building, inner game

I ain’t exactly the world’s biggest Star Trek fan.

But we’ve been on a Deep Space 9 (in the shamelessly non-woke, non-PC corner of the Star Trek universe) binge on the bridge of the USS Settle. And if you’ve never read the Ferengi rules of acquisition you are truly missing out on some, er, gold plated advice that can be extremely helpful to your business. And probably put quite a bit more coinage in your business’ righteous, oinking piggy bank.

Admittedly some of the rules would get you thrown in jail or probably killed.

But many are surprisingly good & worthy of serious study & application to one’s business.

Like, for example, these:

#19 Satisfaction is not guaranteed.

#37 The early investor reaps the most interest

#40 She can touch your (ear) lobes (a pleasure center on the Ferangi body) but never your Latinum (money Ferengis most value)

#43 Feed your greed but never enough to choke it

#47 Don’t trust a man wearing a better suit than your own

#48 The bigger the smile, the sharper the knife

#59 Free advice is seldom cheap

#66 Someone’s always got bigger ears

#76 Once in a while, declare peace. It confuses the hell out of enemies

#79 Beware the Vulcan greed for knowledge

#82 The flimsier the product, the higher the price

#85 Never let the competition know what you’re thinking

#88 Vengeance will cost you everything

#89 Ask not what your profit can do for you, but what you can do for your profits

#89 Every man has his price

#104 Faith moves mountains… of inventory

#106 There is no honor in poverty

#108 Hope doesn’t keep the lights on

#117 You can’t free a fish from water

#141 Only fools pay retail

#147 People love the bartender

#151 Even when you’re a customer, sell yourself

#162 Even in the worst of times someone turns a profit

#190 Hear all, trust nothing

#193 It’s never too late to fire the staff

#208 Sometimes, the only thing more dangerous than a question is an answer

#216 Never gamble with a telepath

#242 More is good… all is better

#288 Never get into anything that you can’t get out of

#293 The more time they take deciding, the more money they will spend

#431 When the shooting starts, let the mercenaries handle it!

I highly suggest thinking long and hard upon these.

I certainly do.

And they ain’t no fluke.

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Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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