A few months ago, while selling the great A-list copywriter and “Email Players” subscriber Kim Krause Schwalm’s copywriting product, I wrote this in the email:
One of my all-time favorite copywriters — and, frankly, one of the 3 best copywriting minds who ever walked this planet — was the late, great Jim Rutz, who was so good he charged a fat $100k fee. And, Kim not only competed and won against that great master of copywriting, but did so twice.
And, it got the attention of an amateur grammar nazi:
GRAMMAR NAZI: “And, Kim not only competed…” -> “And, Jim not only competed…”
elBENBO: Jim didn’t compete with himself. Your grammar nazi game needs work.
Anyway, the point?
I’m not sure there is one.
Except, maybe, if one is going to be a dorky grammar nazi, at least do it right…
The beauty of my “Email Players” methodology is, even if you horribly mangle your grammar and spelling, you can still make just as many — and probably a lot more for reasons I won’t go into here — sales as if you spend 3 hours polishing every word to sparkling spelling perfection.
If you want to be a proof-reader, you can make a gloriously modest wage doing so.
And, possibly even get away with being a pretentious wannabe advertising critic.
But if you want to make sales?
You’re far better off knowing how to sell than to spell.
Free advice based on years of building a business and not just talking about it on social media…
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