Writing coach Lauren Sapala reviews the 2nd book in my 9-part Enoch Wars saga:

One of the hallmarks of a truly great writer is the ability to write comedy and horror at the same time. This is one of the many things I love about Ben Settle’s novels. They horrify me and make me laugh, sometimes all in the same scene.

In Vampire Apocalypse (The Enoch Wars Book 2 for superfans), we watch the continued saga of Azriel Creed (weakling-kid-turned-Predator) unfold as Azriel is called to the next phase of his monster-hunting journey.

I say that we “watch” it unfold because reading this story honestly feels more like watching a movie than reading. I noticed that with the first novel in this series too. There is such a strong feeling of having an experience with a movie instead of a book.

Part of it is the graphic imagery, but it’s also the dialogue and the way the action is structured. And the dialogue, by the way, is hilarious.

A big part of the story in this second book is Anghel “Fezziwig” Belasco, a 5,500-year-old vampire who is the Big Daddy Vampire of them all, and everything out of his mouth made me actually laugh out loud.

He was my favorite character by far, and I’m really hoping he shows up again later in the series, although I’m not sure that’s possible considering how it all went down at the end of this book (Don’t worry, I won’t give spoilers).

We also get more of the backstory in this book as to how Azriel came to be the way he is, and what it all means.

And when I say “backstory,” I mean there’s an epic backstory of grand proportions that has a beautiful “great ancient mystery” feel to it that’s woven throughout this series.

This isn’t just a surface-level horror story told in installments, it’s an intricate story made up of many different threads that you have to pay attention to, and that all mean something and come together in a very precise way to form a bigger picture.

That’s why I love it. Because I know it’s something I can come back to again and again, and if I keep reading on, even more of the pieces will be revealed over time.

And now I’m off to read Book 3…

Two things about not only this novel but all of the ones in the 9-part series I’ve written:

1. They are written in “copywriting” style.

If you like my sales copy and emails, you’ll probably enjoy reading them, too. If you don’t, then you almost certainly will not enjoy them. I try to remove all fluff, and I do not try to be a “great writer.”

I simply strive to engage & entertain..

2. I loosely merge some Method Acting into my sales copy.

Specifically, for when I write in others’ voices.

Take the character Fezziwig Laura mentioned and got such a kick out of. His personality is something that came about as a result of writing in a certain client’s “voice” for several years. A crotchety old grizzled guy who was an a genious at buying businesses using none of his own money.

I didn’t even realize it at the time.

But nowadays it’s very obvious his voice is in my head to this day.

In fact I have many “voices” in my head from my client days.

And a litmus test to know if you’re a freelancer doing your research correct is, you should literally have multiple personalities that sit in your psyche from writing in their voices/personalities/thought patterns.

That’s my opinion, at least.

Do what you want with it.

You can read the novels on Amazon if they interest you.

Otherwise?

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Ben Settle

P.S. It was good to see Fezziwig finally getting the lovin’ he’s always wanted.

I really appreciated Lauren’s review. And I can assure her and others who have read the 2nd book, you have not seen the last of Fezziwig. He pops up all across the 9-books in all kinds of unexpected, sick, and completely twisted ways..

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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