A Twitter anon once declared:
“Gen X hate is finally happening and I’m here for it. Everything you hate about Millennials and Zoomers? It all came from Gen X — Millennials grew up with media made by Xers, and Zoomers were raised by Gen X. This reckoning is long overdue.”
Not to burst the rubbery lil’ Zoomer’s bubble, but Gen X is not likely to care.
In fact, most of us find the hate amusing, and even strangely comfortable.
Our natural state has been to be hated literally from the womb.
The boomers genocided nearly 30% of us at the peak of their abortion blood lust worship. And the government actually had to remind the rest of the boomers we even existed at all, by running a PSA on TV every single night of the week that said:
“It’s 10:00. Do you know where your children are?”
If you want an amusing example of this read about King Hezekiah.
A full 2,700 years ago he was the “prototype” boomer politician of today, squandering his descendants’ future for his own comfort and pride, when he foolishly bragged to the Babylonians about all his kingdom’s vast wealth, showed where the weapons were, the treasures were, etc. Almost like the equivalent of a US President showing a Chinese ambassador classified military & economic data.
The result?
God says the Babylonians will steal all that treasure.
And, worse, they will also literally castrate his descendants, which is exactly what happened.
King Hezekiah’s reaction to that news?
“The word of the Lord that you have spoken is good.” For he thought, “Why not, if there will be peace and security in my days?”
Even worse:
After ‘ol Hezzy died, his own son became the most vile, evil, and deranged king in the nation’s history – viciously sacrificing his own children to foreign gods like it was a sport, and creating so much violence the streets literally ran red with blood.
They say history doesn’t repeat but it ‘rhymes.’
If that’s true, then best batten down them hatches.
But, one may ask, what can you do?
I’m probably not the right guy to ask. I’m just trying to make my way in this crazy world myself still. And let’s face it: the Gen X tropes and accusations from the boomers are not exactly wrong. My generation’s apathy has not exactly helped any of this, and has only made it much worse.
But you can structure your life to “opt-out” of (most of) the consequences of others’ voting patterns.
It’s one of the many things I teach Willis in my Email Players Annual 4: After School Special (a 60-page letter to him 10-years in the future, should I croak on him before he comes of age… that I gifted to Email Players subscribers free last year, but will be on sale next month to the normies) about having as many streams of income as possible – big, small, or otherwise.
Specifically, “stacking” income streams the better.
That’s still no guarantees of anything though.
We came pretty close to having a President who wanted to tax unrealized gains, and who ran on basically every plank of the Communist Manifesto from what I could tell, with her cranky wine aunt voters clapping like seals about it.
Not sure where else I am going with this.
Except, maybe, to say:
Do whatever you have to do to protect the powers-that-be from chopping off your own balls, by making a serious study of the raw, basic, fundamentals of direct marketing, copywriting, list-building, selling, influence, and persuasion.
I have 30+ hours of such free content covering a lot of this in my mobile app.
I could easily charge a bundle for access to the “Acoustic Settle” section alone.
But it’s all free for those interested.
If you don’t have access to it, you can here:
Ben Settle

