A Twitter anon once declared:

“Gen X hate is finally happening and I’m here for it. Everything you hate about Millennials and Zoomers? It all came from Gen X — Millennials grew up with media made by Xers, and Zoomers were raised by Gen X. This reckoning is long overdue.”

Not to burst the rubbery lil’ Zoomer’s bubble, but Gen X is not likely to care.

In fact, most of us find the hate amusing, and even strangely comfortable.

Our natural state has been to be hated literally from the womb.

The boomers genocided nearly 30% of us at the peak of their abortion blood lust worship. And the government actually had to remind the rest of the boomers we even existed at all, by running a PSA on TV every single night of the week that said:

“It’s 10:00. Do you know where your children are?”

If you want an amusing example of this read about King Hezekiah.

A full 2,700 years ago he was the “prototype” boomer politician of today, squandering his descendants’ future for his own comfort and pride, when he foolishly bragged to the Babylonians about all his kingdom’s vast wealth, showed where the weapons were, the treasures were, etc. Almost like the equivalent of a US President showing a Chinese ambassador classified military & economic data.

The result?

God says the Babylonians will steal all that treasure.

And, worse, they will also literally castrate his descendants, which is exactly what happened.

King Hezekiah’s reaction to that news?

“The word of the Lord that you have spoken is good.” For he thought, “Why not, if there will be peace and security in my days?”

Even worse:

After ‘ol Hezzy died, his own son became the most vile, evil, and deranged king in the nation’s history – viciously sacrificing his own children to foreign gods like it was a sport, and creating so much violence the streets literally ran red with blood.

They say history doesn’t repeat but it ‘rhymes.’

If that’s true, then best batten down them hatches.

But, one may ask, what can you do?

I’m probably not the right guy to ask. I’m just trying to make my way in this crazy world myself still. And let’s face it: the Gen X tropes and accusations from the boomers are not exactly wrong. My generation’s apathy has not exactly helped any of this, and has only made it much worse.

But you can structure your life to “opt-out” of (most of) the consequences of others’ voting patterns.

It’s one of the many things I teach Willis in my Email Players Annual 4: After School Special (a 60-page letter to him 10-years in the future, should I croak on him before he comes of age… that I gifted to Email Players subscribers free last year, but will be on sale next month to the normies) about having as many streams of income as possible – big, small, or otherwise.

Specifically, “stacking” income streams the better.

That’s still no guarantees of anything though.

We came pretty close to having a President who wanted to tax unrealized gains, and who ran on basically every plank of the Communist Manifesto from what I could tell, with her cranky wine aunt voters clapping like seals about it.

Not sure where else I am going with this.

Except, maybe, to say:

Do whatever you have to do to protect the powers-that-be from chopping off your own balls, by making a serious study of the raw, basic, fundamentals of direct marketing, copywriting, list-building, selling, influence, and persuasion.

I have 30+ hours of such free content covering a lot of this in my mobile app.

I could easily charge a bundle for access to the “Acoustic Settle” section alone.

But it’s all free for those interested.

If you don’t have access to it, you can here:

www.BenSettle.com/alt

Ben Settle

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

Email Copywriting Education

Gives Away His Best Tips

For How To Potentially

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Even Quadruple

Your Sales Online

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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