My boy and “Email Players” subscriber Josh reluctantly admits:
Hey Ben Settle, had to pop in and share…
I finally started doing daily emails for my freelance copywriting business.
(Why the procrastination? I told myself it was because all the leads that came through my website were crap. Startups with no revenue who wanted a sales letter for $50, yadda yadda yadda. The REAL reason was I didn’t want to make the commitment.)
Anyway, I’m on week 5 now.
I just got off a call with a prospective client.
This guy found me on Twitter and then signed up for my email list.
Then he reached out to *me* and shelled out $250 for me to spend an hour on the phone with him ripping apart his sales letter. (When I told him that’s my process for all my new clients, he said “Sounds like a steal!”)
At the start of the call, I hear him rummaging around. “Hold on,” he says, “I need a pen. I want to take notes.”
As we’re talking, I can tell this client is a great fit for me. They’re making solid 5 figures a month now, and they want to do $1 million next year.
The whole time, he’s hanging on my every word. “Oh, wow, I didn’t see that. Uh huh. That’s a great point…” <scribbling>
We’re wrapping up, and I ask him what his thoughts are.
He says: “I like you, I like everything I’ve seen from you, and I definitely want to move forward. Just don’t kill me on the fee, OK?”
The best part? I’d only been doing daily emails for 2 weeks when he contacted me.
10 emails to land a client who could be worth 5 figures.
You’re a geeeeeenius.
And as an update, I closed that client for a $9,500 project and I’ve already taken payment for the 33% deposit.
My proposal was actually for $9,000, but he upsold *himself* to tack on one more piece of copy. 🙂
But, here’s the thing:
One of the secrets I teach in the upcoming November “Email Players” issue is what to say to clients (or anyone you’re selling to — doesn’t have to be clients, can be customers or whoever) when they rudely keep asking:
“Yeah, but what’s the price!!!”
What do you say to quell that rebellion?
What do you say so they’ll shut up, respect your process, and be more interested in how you can help them than the price?
It’s actually pretty easy.
Just one sentence (maybe two).
Say them, and they’ll shutty.
And, be more likely to buy.
(BTW, this works the *exact* same way — word for word — in sales letters and emails, too.)
Subscribe in time before it goes to print here: