One of my favorite Donald Trump email lessons:
A few years back, the media interviewed Trump and the topic of a super model he dated came up, to which Trump said she was “No longer a 10.”
When the media asked for her response?
She was clearly rattled, and it got her upset emotionally — despite the fact he was now a mother of 4 and well past her modeling days and it shouldn’t really have mattered what Trump said or thought.
But it did matter.
And, it mattered because Trump tapped into one of her insecurities.
With one measly sentence.
And guess what?
This tapping into insecurities in a headline or subject line is one of the best ways ever invented for getting people to not only read your ads and emails, but give them their undivided attention.
And guess what else?
In the September “Email Players” issue I show and analyze a great example of this.
It’s right smack dab on page 2.
And, it’s a doozy of way to use, too.
But I’m sending this issue to the printer early this month.
(Tomorrow is the deadline.)
So make sure you are subscribed today to get it in time: