Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building, inner game

They clearly want one for some reason.

For example, not long ago, I heard from a Friday night troll who sounded like he had one drink too many, has his Bens confused, & can’t remember who to blame for his stupid decisions.

Here is what he said:

Aren’t you the Ben who started the “Book Club” that floundered and cost me a bunch of money years ago?

Roger

ps: I’m not really expecting a reply

Clearly he wants a reply.

If he didn’t he wouldn’t have said anything about a reply.

So I shalt give him one, but only to make an example out of him:

1. I never had a “book club”

2. It’s hard to imagine how a book club floundering would cost anyone money

3. A little detail goes a long way – and this lacks any details

Just a drive-by loser.

What could he have done to get a reply?

Well, first, he’d have to have more influence than I do.

I am not the world’s most influential guy, so this is not all that big a deal. But, I make it a rule never to engage with a troll — outside of mocking them publicly like this email is — unless their “reach” is bigger than mine.

What would be the point?

Secondly, don’t drink & type if you’re going to troll.

Wait’ll until the next day.

Then re-read the drivel you wrote.

Then edit it.

Then when you got it out of your system and wasted all that time delete it.

That’s my free advice to trolls.

And yes, I realize not a single one will take it.

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Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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