Last year I got a question that comes in many sizes, shapes, and guises:
I write for marketers + have my SEO, consulting, and copywriting clients…
…and then I write a lot about spiritual growth stuff and Christianity.
I even go the lengths of keeping my discuss + gravatar stuff generic so people can’t track back to either one.
I’m not feeling great about this. But I take some controversial stands and I worry about alienating people from one audience to the next.
Read & apply the following at your own risk.
Especially with all the cancel culture cowards afoot.
But I’ll just say this:
I once heard the great Dan Kennedy talking about his friend, the late Zig Ziglar, and how Zig did a very “bad” thing (according to conventional wisdom) as a speaker.
Something Zig did in every speech.
In fact, as Dan put it, “you couldn’t get him not to do it.”
What did Zig do?
He gave his Biblical testimony.
According to Dan Kennedy, he lost count of how many people told Zig when he started speaking that took him aside and said, “Zig you can’t be doing that. You’re going to offend a lot of people. You’re not going to get a lot of corporate gigs.”
Well, guess what?
For four decades Zig was the single most successful motivational speaker in history.
Does this mean go out there and let it all hang out as a cheap tactic?
People see right through that.
The point is, Zig only cared about what the people who responded to him thought, and not what the easily-offended Facebook proles, internet trolls, or some wound-up heathen who gets acid reflux when wished a Merry Christmas at Walmart thought.
Do with this info what you want.
But, I will say this:
This goes double for emails.
My Email Players methodology not only allows for you being “you”, without apology, pause, or excuse, but tends to work more the less you’re worried about what the wagging tongues of the world think.
It’s a funny thing about the internet:
It gives everyone a chance to speak their mind.
Yet, most minds never speak.
What a boring way to live.
If you want to both make a living being *you*, and also have a blast doing it, check out my “Email Players” newsletter.
The October 2020 issue is especially useful for this, in my biased opinion.
More on that soon.
In the meantime, here’s the link: