Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

File under: Business Building

Once upon a time, an “Email Players” subscriber replied to one of my shopping cart auto-generated emails saying he needed to update his credit card and be quick about it or would miss out on the next issue..

“This doesn’t make you look good,” he said.

His reasoning?

He subscribed on December 31, 2017 the prior year. And here he was, being billed on December 26th the next year, and assumed I was billing him 5 days earlier than when it was supposed to.

What’s going on here?

It’s like I told him:

When you subscribe to “Email Players” it bills you every 30 days, not the exact same day each month. That means just as it says: it does not bill you on the exact same day each month. If every month was a 30-day month, maybe that’d be different. But, some months are 31 days, some are 30 days, once per year there are two 31 day months in a row, and we even have a 28 day month. That naturally shifts billing dates around so things won’t fall on the exact same date a year later.

I always assumed this was common sense.

But it is also true common sense ain’t common.

Here’s something else I should add while I am at it:

Every single month, I manually cancel subscriptions with credit cards that have not been updated. Yes, I could chase these people down and tell them to update them. But I don’t have time for so-called “business” people who have the decision-making ability of small children where they can’t even figure their credit cards out, or keep me in the loop ahead of time if something gets hacked, and just switch it out with a card that does work (like they no doubt do with their cell phone bill, cable bill, internet bill, and all their entertainment-related bills), and then switch it to the new card when it arrives later, etc.

We’re not talking rocket science here.

But to these boys & ghouls, I might as well be.

And, because I don’t chase people down with this, and because it is a huge pain in the gluteus assimus to keep track of who is up to date and who isn’t after I send the list to the printer, I cancel those who haven’t heeded the shopping cart-generated reminder emails by the first of the month, and don’t allow them back.

This probably doesn’t apply to but a scant few people reading this.

But, since I was on the subject, I figured what the hay.

All right, on to business:

If you are a responsible grownup who takes business more seriously than an 8-year old child running a lemonade stand, and are interested in learning more about the Email Players newsletter, go here:

www.EmailPlayers.com

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy