I flabbergasts me how little people use email.
They’ll spend weeks writing a sales letter and testing it to a high polished shine… but won’t spend more than 20 minutes crafting a simple email designed to sell a product or service.
It’s lunacy, IMH(BA)O.
And it’s robbing them of lots of sales.
For example, I have a site that converts at around 3% (give or take), but the auto responder emails are converting at over 15% (and that number is always rising).
Each message takes about 10 minutes to write.
I write one email per day.
(Most are 200 words or less.)
And then… I forget about it.
Five times more sales than the “naked” sales letter alone.
Look, this analogy may not be perfect, but I kind of look at selling online like knocking over a soda pop machine. You have to rock it back and forth over and over for a while, letting the momentum build up, before it finally goes down.
And it’s usually the same with selling online.
You MIGHT make that first time sale.
Especially if your ad is tops.
But if you’re not following up over and over and over… relentlessly… building up that momentum… you’re leaving mucho dinero on ye olde table.
Anyway, here’s the point:
Want more sales?
Follow up more.
To see how I do it, go to: