Once upon a time, while doing a special email training, the host demanded to know why I tell people to shame their markets in their emails when it makes sense. He asked this because (admittedly) I am a big fan of shaming. Shaming has worked for thousands of years. It didn’t stop working because millennials who live in their moms’ basements, coddled from the world, declare it doesn’t.
So yes, I believe in shaming.
But I don’t believe in shaming people like people think I do.
I do my shaming in a secret way people buy from.
A way that not only has multiplied my sales many times over, but I believe can work for anyone, in any market, selling most any kind of product or service. It works even in markets where people think shaming doesn’t work (like weight loss), where I used it to convert over 40% of a list into buyers.
And guess ye what?
I reveal this shamelessly profitable way of using shame in the September “Email Players” issue.
But I’m sending it to the printer tonight.
Once I do that, it’ll be shamefully too late to get it.
To get this secret of ethical shaming method, hit the shameless link below: