Ben Settle

This week’s Ben Settle Show podcast demolishes the silly idea that people buy on price, and how to turn low price-shoppers into high price buyers.

Specifically, Producer Jonathan and I rap about:

• The best way to overcome price resistance when trying to get new clients. (Just say these exact words at the beginning of the conversation and price resistance will vanish.)

• Why I go out of my way to say my products are expensive.

• What to tell someone you’re trying to sell to who keeps rudely interrupting you asking about the price.

• Who Art Jonak is, and why everyone (especially people in MLM) should be studying his teachings.

• The only 3 reasons why people buy a product or service. (And price ain’t one of them.)

• Why even “poor” people don’t buy on price.

• Why the 1985 Yugo is the perfect example of why nobody really buys on price.

• Why even broke people buy $4 coffees instead of making coffee at home for 15 cents.

• What to tell someone who complains about price to you.

• And a ho bunch more…

Download this bizznatch here:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Today is also the debut of the show’s new announcer babe Misty Mozejko. Look up her name on Facebook and show her some lovin’ if you like what hear.

Let me tell you a story:

Many moons ago (circa 2002) I was in a (now-defunct) MLM business and was extremely frustrated — even desperate — to figure out the whole selling game. I didn’t have a pot to pee in or a window to throw it out, and couldn’t sell my way out of a paper bag if my life depended on it.

Until one day, I ran into a fellow named Art Jonak.

Back in those days he had a weekly Sunday tele-seminar.

And, I was on these calls like flies on a turd — soaking up every lesson, tip, and idea. It was extremely helpful and, I still use many of those lessons today.

Anyway, my favorite training was about pricing.

Specifically, why nobody ever buys on price.

Yes, my fine feathered little droogie, it’s true.

Even the cheapest of cheapskates doesn’t really buy on price.

They buy because of 3 specific things.

And, when you know what these 3 things are, you will have an unbelievably easier time making sales regardless of the product, service, or benefits you offer.

What?

You demand to know what these 3 things are?

And, you are such a cheap skate yourself you are demanding this information to be free?

Then pucker up that cheap bootay of yours.

Look for my email tomorrow.

And then, click the link leading to the new podcast inside.

All is explained inside.

In the meantime?

Download prior shows here:

www.BenSettleShow.com/antipreneur

Ben Settle

^^ So saideth a famous life insurance salesman.

(Can’t remember who)

The meaning of which is this:

If you want to sell life insurance, painting pretty images of flowers and happy families washing the car or whatever isn’t going to cut it. You have to get the prospect into that state of mind where they can see themselves at death’s door, family destitute, kids living a life of misery and chaos because daddy didn’t take any life insurance out, or didn’t take enough out, or didn’t take the right kind out.

And you know what?

This is even *more* important in emails.

This is why I like to write emails that are full of pain and despair if’n the product/market lends itself to such a thing. This means getting deep down and dirty with your market.

That’s the easy part.

The hard part?

Most people do this completely wrong.

Instead of being someone that a prospect wants to do business with, they come off as a manipulative douche bag.

But fear ye not.

The October “Email Players” issue to the rescue.

I show you exactly how to write “hearse pulled up to the door” email copy (with a couple real life successful examples) in a way your list will love, appreciate, and want to buy from.

But time is short.

If you want in go here before it goes to the printer:

www.EmailPlayers.com

Ben Settle

Time for me to tease you a bit:

A few months back, “Email Players” subscriber and one of Australia’s top copywriting and marketing minds Pete Godfrey and his co-host “Email Players” subscriber Blake Sterling interviewed me for Pete’s podcast.

And one of the questions asked was:

“What’s the sort of one big thing that you say that’s missing from most people’s emails?”

An excellent question.

And, instead of giving the usual answer I would probably normally give, or that other email experts would give (practical and technical advice, etc), I decided to go a totally different direction with something that popped up in my mind on the spot. Something that has made my obnoxious self probably 10 (even 20) times more sales than I would otherwise. It’s also something I had, until that moment, not consciously thought about, but that I realized I’d been doing for years on purpose just as a matter of bonding with my list.

What was this all-magical answer?

That, my friend, is in the October “Email Players” issue.

I know, I know.

I’m an awful human being for teasing you like this.

But, that’s just how it goes sometimes.

The next issue goes to the printer in a few days.

Nab it here while there’s still time:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Tim Mitchum is living the lifestyle:

I had an Aha moment I wanted to share with you. It’s kind of a hidden benefit of doing your daily emails.

Here it is…

…Whenever I feel like checking the news or surfing the web I have started to instead archive each daily email that I have sent (my new trigger for procrastination) into individual text files and folders by month and year.

I just realized that I pretty much have 2 FULL YEARS worth of daily emails!!!!! Isn’t that amazing!!? Forget just emails, they could be blog post, facebook post, articles, whatever… OR simply frame work already created in my own voice to use for another niche I find myself in.

I could literally take two years off and run the exact same specials, promotions and keeping the traffic consistent have a pretty good idea of income!

Now…

El Benbo health insurance update.

$4600 for OBGYN and accompanying visits, tests and appointments
$5000 for hospital facilities and 2 nights stay
$2000 for Anesthesiologist

elBenboCare beats ObamaCare yet again.

If you likey the lifestyle Tim just described and want to learn how to write emails that’ll get you there, check out my “Email Players” newsletter. Specifically, the upcoming October issue which shows you a way to use NetFlix to come up with dozens of profitable email ideas within a couple hours that can put lots of rupees in your hot little piggy bank.

Best hurry, though.

She goes to print next week.

Go here next:

www.EmailPlayers.com

Ben Settle

Since so many people are fascinated by split tests…

I was at a high level email marketing mastermind last month. And, I was sitting at a table with some people and one of the chicks sitting with us looked up my site, sees the picture on my main splash/squeeze page where I’m sitting against a wall and says:

“Ew, I don’t like that one you look like a heroin dealer”

I must admit:

She’s not necessarily wrong about that.

In fact, I remember thinking that version would lose and was surprised my web guy Keith Commins insisted on testing it. But, the drug-dealer version did win and, well, so it is.

The point?

Probably, there are several.

Like numbers trumping opinion.

Sometimes creepy wins.

And, why so serious?

Now, let’s get down to bid’niz:

The October “Email Players” issue is packed from stem to stern with ways to shoot up your business with more sales. Including an advanced lesson on how to write emails that not only get your cash register ringing and ka-chinging, but lets you slip right into your readers’ psychology so they can’t help think about you, your product, and your business.

I learned this from an A-list Hollywood movie director.

And, it’s a doozy of a tip.

Subscribe before it goes to print here:

www.EmailPlayers.com

Ben Settle

Comes a comment from across the pond:

“Hey haven’t you got spell check?? There really should be NO excuses for typos nowadays if you have a modicum of education. If you were brought up in the UK – typos are a BIG no no in business! It shows unprofessionalism and sloppiness especially in the age of the spell check.”

I don’t normally reply to muppets.

But, in this case I made an exception.

My answer?

“Let’s make a deal: You keep drama queening about typos, and I’ll keep making money with them”

More:

This comment came in that same day:

(From reader Bruce Lilly)

“People who focus on ‘correcting’ typos or grammar are retarded. Straight up non-PC retarded. Grammar, syntax–I’ve taken all the university courses on them, from an English degree with a nod towards Linguistics. And because they know the Traditional English Manner of Spelling and Grammar, some people think these rules apply everywhere….What these people don’t understand about language and grammar and even spelling could fill our world’s atmosphere. Do they know that grammar is subjective, and that as long as one is understood then the sentence has performed its task? A sentence is a boat. It carries a meaning. If that meaning gets across to the other side–congratulations–your boat floats.”

^^ Correct.

Anyway, bottom line:

Proof readers make peanuts compared to email marketers using my system who can’t spell to save their lives.

Details on my “Email Players” newsletter here:

www.EmailPlayers.com

Ben Settle

Saving the economy one offended podcast listener at a time…

“Ben is different but different in a good way. He says what others are thinking. I don’t always agree with his opinion. Truthfully, I’m downright offended by the things that comes out of his mouth at times. However, he’s a brilliant marketer. His angle on things has helped me in ways that big expensive products by big name goo-roos have not.”

Tomorrow’s podcast is gonna blow some minds.

Why?

Because I have a guest on who proves everything I’ve been saying about freebie-seekers and opportunity-minded buyers, why they’re a waste of time to pander to, and how to, in some cases, “flip” them over to the buying side of the Force.

Producer Jonathan and I both agreed this is one of the best shows.

And, I barely even talk on it.

(Imagine that?)

Anyway, stay tuned for tomorrow’s show.

In the meantime, download past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

I recently started playing an SNES (Super Nintendo Entertainment System — did you notice the jeenius behind saving myself time by just typing “SNES” instead of the full “Super Nintendo Entertainment System”?) game called:

“Final Fantasy 2”

Now, I’m a huge fan of the first one (for NES).

But this game is ten time bigger, ten times more fun, and, yes, (to coin a popular goo-roo fanboy phrase) ten times more epic than the NES version.

What?

Who cares?

Why am I wasting your valuable Facebook time with this email?

The answer is simple:

I was looking at a speed walkthrough (i.e. game cheats, whatever…) of the game online. And, I saw this write up of someone who had been playing the same game for 10 (TEN) years straight. And, he’d come up with ways to beat the game extremely fast.

And, yes, there’s a point to this.

Have some patience, yo?

At the end of his game walkthrough he said:

“People who are good at a game make it look easy.
People who have mastered a game
make it look like they’re cheating
when they’re playing normally.
And us grandmasters
make you wonder
what the hell just happened!”

^^ yes.

This applies to marketing, too.

Think Gary Halbert.

Gary Bencivenga.

Bob Bly (whazzup Bob!)

Matt Furey.

Brian Kurtz.

Dan Kennedy.

And the list goes on.

These guys are so friggin’ good at what they do, I often wonder how the hellz they do it. What’s their secret? What do they do the rest of us don’t? What did they do to master their art and craft to such an extent that it seems almost like magic and makes the rest of look like mere plebes?

The answer?

I can’t speak for these guys.

But, my guess is:

Hard work.

Consistency.

And, mastering the fundamentals.

Something to chew on this Friday evening.

Now, for the pitch:

(Ready?)

My “Email Players” newsletter is very much a mastering of fundamentals.

There’s nothing “ninja” in it.

And, people looking for ninja will be disappointed.

(If you are one of these blokes who gets turned on by “ninja” I’m simply not for you, go ye somewhere else, you’ll be disappointed.)

Details here:

www.EmailPlayers.com

Ben Settle