Ben Settle

Last year, to promote my book about list building, Yours Humbly made a claim in front of God and everyone that I have one of the single most responsive lists in my niche/industry/space.

This sounds like hype and puffery to some.

But it is obvious to those I’ve sold for as an affiliate.

Like, for example, the great Brian Kurtz.

I’ve mailed for his offers many times.

And, he once said calling my list “simply a ‘list’ does it a disservice.” Especially after promoting his Titans of Direct Response offer — a $2,000 offer that was mostly about offline marketing, and would not normally appeal to an online marketing list such as mine — to the tune of nearly 50 sales, completely blowing away all his other affiliates by a country mile, including those with much bigger lists and name recognition.

Here’s why I bring this up at the risk of sounding like an obnoxious braggart:

While it’s obvious to those I’ve mailed for, what’s not-so-obvious is why it’s so responsive.

Someone merely looking at the surface elements, will say it’s my copywriting, or the quality of the offers, or my testimonials/track record, or the distinct brand I cultivate, or any number of easily observable things I do, and have done for many years.

And while those no doubt are a factor, they are not the whole story.

A lot of the responsiveness goes deeper than that.

Specifically, it’s by applying the 10 “secrets” I write about in the plain vanilla pages of the the March “Email Players” issue — which is all about selling & positioning your business in a way where you have far more high quality people on your list than not, who are hungry to learn more, and thus are more receptive to legitimately valuable offers, which means they are more likely to use those offers, which means they are more likely to benefit from those offers, which means they are more likely to want more such offers.

Including high-ticket offers, services, and products.

In many ways, my Horde responds much better to the higher ticket offers than the lower ticket offers I sometimes sell, since a low price is probably something they feel is “beneath” them, simply because it is low.

I am the exact same way, and use low prices as a way to weed out, too.

Time is valuable, and anything that helps save me that precious commodity is worth more than whatever extra I might have to pay.

It’s all very simple, really:

We don’t attract what we want, we attract what we are.

And, thus, I have a list of “me’s” — i.e., people who want high quality, expect to pay top dollar for high quality, and have a certain kind of contempt for anything that is not high quality, price be dayemed.

Again, very simple.

But, what is not so simple is how to shape a list like this.

Which brings me back to the March issue.

If you want to know how I do it, simply subscribe before tomorrow’s deadline.

I won’t promise the info will “WOW!!!” you.

But I can promise if you apply it, take it seriously, and really own it as a way of doing business, you will get very different results probably than what you are getting now from your list over time.

Hit that sour little link below to subscribe in time, while you still can:

www.EmailPlayers.com

Ben Settle

I was once listening to a Dan Kennedy product where he trolled the great & esteemed Jay Abraham a bit, while introducing him as a speaker.

I don’t know if it was meant as a “lesson” or not.

But it had an extremely valuable lesson in and of itself.

Here’s the gist of what happened:

Dan started reading from one of Mr. Abraham’s most profitable ads before he was going to train the room on his expertise, and Dan started quoting the part of the ad that started talking about how Jay’s ads have appeared in publications with a combined readership of 178 million readers, and how his sales letters have mailed to over 125 million consumers and business men.

Then Dan paused to laugh.

Why?

Because, it was a brilliant use of what he described as:

“Meaningless statistics.”

Or, as I like to call it when people do this:

“Meaningless proof.”

i.e., they sound impressive to the non-thinking customer or hyper buyer, but are inherently meaningless. In this case, they don’t “mean” anything other than Jay was good enough to get somebody to pay him to write ads that ran in all these magazines.

It doesn’t really mean anything worked or not.

And was pure advertising rhetoric.

It’d be like a corporation bragging about paying tens of millions of dollars to run a national TV ad campaign all of which essentially went down a black hole if it didn’t turn into some kind of business. Or, even worse, it could have even lost money like what happened when Gillette lost $10 billion in revenue after spending God-knows-how-much on that ad idiotically pandering to the #metoo crowd a while back.

Thus the term “meaningless proof.”

And you know what?

If you look around at the so-called ‘internet marketing’ world you can see this being done all the time.

Like, for example, “As Seen On” logos.

Completely meaningless.

(My favorite being a “Seen On Clickbank” logo I once saw.)

Same with ads bragging about how they’ve sent hundreds of millions emails out, when for all anyone knows they simply had some corporate clients with big lists sending boring emails that all ended up in spam. Or any time someone mentions email open rates, when for all anyone knows those emails didn’t make or lead to a single sale. Or when amateur copywriters name drop people they’ve studied, when for all anyone knows they simply read some of their $10 books from Amazon.

And so on, and so forth.

I’m not saying this does or doesn’t work or is or isn’t a bad idea.

Especially if it’s used with legitimate stats, proof, case studies, etc, and if you have a powerful kind of “preeminence” like Jay Abraham does. But, it’s a very weak way if that’s the ONLY thing you got to build credibility. Unless, I suppose, you only sell & want to look successful to gullible customers & clients who are unlikely to notice, much less care, either way.

Enter the March “Email Players” issue.

If you want powerful preeminence, the info inside can get it for you over time.

In fact, it shows you 10 proven ways even a brand, spanking new business can potentially use to build this kind of “built-in” credibility and proof into anything and everything you sell without relying on cheap tricks & gimmicks, without having to pull out meaningless statistics, and without even having any testimonials, a track record of experience, or list of raving fans & clients.

This info can be used by newbies & seasoned pros alike.

And, it’s one of the best ways I ever done used to not just make more sales and command outrageous fees, but can also bring those new customers and clients in correct.

By correct, I mean this:

They are less likely to fight you on your suggestions, running your copy, or following your content.

More likely to use what you teach or coach.

And, far more likely to benefit from the offers you sell, simply because they’ll want to treat both you and your offers with more respect, and not just nod, get distracted, and file it away and then go buy from someone else next time.

I’m talking about not just creating better customers & clients, but creating fans.

And, even more specifically, raving fans.

The kind of fans that — assuming you only sell quality offers — love buying from you, learning from you, engaging with you, listening to you, and referring others to you because they simply can’t help it.

This has been my experience with this powerful information.

And, I suspect it’ll be yours, too.

That is if you have patience, work hard, and stick with it.

And, also, if you subscribe in time to get the March issue to learn how it’s done.

Here’s the link:

www.EmailPlayers.com

Ben Settle

A few years ago, when I still defiled my brain by being on Facebook, a widely respected guru said something along the lines of the hard-to-get-to expert positioning is antiquated, and that transparency, authenticity, and accessibility is “where it’s at!” nowadays.

I found that particularly ironic.

Why?

Let’s start with the last part about transparency, authenticity, and accessibility.

For one thing, the former two have always been “in” for smart marketers. Being authentic and transparent is not something some virtue signaling millennial on Facebook invented. Look at many of the great old school direct marketers who were doing this back when your parents were still toddlers. They were all transparent and authentic.

But what about the accessibility part?

Accessibility rarely equals valuable.

After all, a lock that is easily opened & accessed by many keys ain’t exactly a valuable lock.

Example:

Show me a manager or business owner with a 24/7 “open door” policy (with both customers and employees) and I’ll show you someone who doesn’t get jack shyt done, doesn’t get to see their families as much as they’d like, and are always just an email or text message away from someone interrupting their productivity and/or fun. On the other hand, show me a Dan Kennedy who has no email, phone, or other easy access… FAX only, and even then only responds two days per week… and I’ll show you a giant of his industry who is second to none, commands outrageous fees to speak & consult, and whose words are listened to and implemented without question or pause by clients, customers, and students.

There may be exceptions to this, of course.

But they are few and far between.

Uh-oh…

I can already see the flurry of emails being angrily typed out from people who have been lied to by their favorite social media goo-roo about this, wallowing in the cognitive dissonance fighting me on what I just said.

Just relax, and let it flow, Boobi.

This ain’t no mystery to anyone who has a life outside of their Facebook app.

The tales of the great warriors and knights and kings never showed them questing for, dueling for, or putting their lives and honor on the line for the easy-to-access town ho with the open sores all over her body haunting the street corners. But, they would happily risk life, limb, and freedom for the rare and beautiful, hard-to-find-and-access virgin at the top of the mountain, surrounded by a mote full of lava, and guarded by the snapping jaws of a fire-breathing dragon.

If that analogy is too horrifying, then how about this one:

I learned many years ago while writing sales copy for “Email Players” subscriber & “for real” world class info publisher in the self defense niche the great Captain Chris Pizzo — that high-achieving guys with money to spend and a desire to kick some arse don’t learn self defense in the easy-to-locate strip mall who will coddle them, and lump them in a class of 200 other people doing pointless punching drills in unison in front of a mirror. But, they will climb the dangerous mountain to learn kung fu alone at Pai Mei’s feet, who will abuse, humiliate, and teach them the real secrets of combat, making them break their knuckles punching wooden planks, snatch out their eyes for disobedience, carry heavy water buckets up steep rickety stone steps, and sleep on the cold moldy floor to toughen them up.

Nobody questions the “Pai Mei’s” of their marketplace.

Nobody dares not do as those types command.

And nobody would even think not to pay them top fees, invest top pricing, and give top attention & respect to them, and the offers they sell.

So it is in the world of business.

And, also, so it is in the upcoming March “Email Players” issue — which shows you how to grant yourself this kind of valuable positioning for your business, that even raw & “wriggling” newbies can potentially use to command outrageous fees & pricing, and create loyal customers for life.

Yes, unlike most of what I teach, this issue is “newbie friendly.”

In fact, I would argue it is even more valuable to the newbie.

Especially since it can help eradicate that awkward phase in the newbie business owner, new freelancer, newbie info marketer, or newbie coach’s where you know you have a lot of value to offer, but no track record of proof, experience, or case studies, testimonials, etc to prove it.

Also yes, it will take hard work to implement this info.

But, if you do, it can realistically help get you over that “newbie hump” sooner.

Of course, the seasoned pro can also use it, too. And, I believe, someone with their act together can use this info to add another “0” to their existing profits if properly implemented over time. Especially info inside it they already “know” (some of it is obvious to anyone who’s been around a while) but are not yet using.

Not using what works it is even worse than not knowing it in the first place.

However, before any newbie reading this gets too excited:

You’ll still need a business.

i.e., it won’t magically build you a business out of thin air.

And if all you do is hang out in the social media opium den getting high on likes & livestreams, this info won’t do you any good. You have to have something legitimately valuable to offer, and the willingness to build and maintain a list, and mail it regularly, like with everything else taught in the value-sticky pages of “Email Players.”

All right enough of this.

If you want to subscribe, the deadline to get the March issue is coming up fast.

Here’s the link:

www.EmailPlayers.com

Ben Settle

One of my favorite marketing teachers is Paul Hartunian.

He is the master of getting millions of dollars in free publicity and has done so for everything from selling the Brooklyn Bridge (which he did, and for only $14.95)… promoting his rare autograph business… his book on how to find the love of your life in just 90 days… getting donations to his dog shelter… and probably hundreds of other products, causes, and services.

Anyway, about his finding love book.

He used to make a small fortune off that book each Valentine’s Day, and maybe still does.

(Using just free publicity.)

And, he once told the story of how he used his PR skills to do it by getting what he calls “Gold Card” media appearances. Those are TV shows, radio programs, newspaper articles, etc that are known by everyone and mass broadcasted. And, just by getting on those shows you automatically make yourself “safe” to be interviewed by the rest of the media.

My favorite example is his Phil Donahue Show appearance.

He was on there due to his love book.

And, he said he didn’t make a single dime from being there. I don’t even think they mentioned his book, and certainly didn’t show people how to get it which is pretty standard on radio, for example.

But you know what?

It didn’t matter.

Donahue was a gold card media appearance.

And, it opened the door to him being on thousands of other shows.

And, he did profit from those other shows as a result of being on ye olde Donahue show.

(Regardless of Donahue not plugging his book.)

The point?

We can use this online, too, with email.

How?

By aggressively going after gold card testimonials. These are testimonials from gurus, experts, industry leaders, celebrities, etc in your market that, even if they don’t “say” much, just their NAME makes you “safe” to buy from (even if they don’t promote your product), just like being on gold card media appearances made Paul Hartunian safe to be interviewed by the media.

So go for the gold, Chuckles.

One gold card testimonial can be worth actual gold, after all.

Speaking of which:

I can’t say you will get the same results, but practically every gold card testimonial I ever done gotted was via the consistent use of daily emails. If you were to look at my blog on the left hand column or on my media page, the vast majority of said gold card testimonials were responses to various daily emails using the methodology in my “Email Players” newsletter.

I’ve had other customers say the same has happened to them, too.

To start writing emails that can potentially get you that kind of attention, zip on over to:

www.EmailPlayers.com

Ben Settle

Early last year, I got contacted by a bloke with a big email list wanting to hire me for consulting. My initial response was what I tell everyone wanting to hire me for consulting:

“Negative.”

For one, I don’t particularly like talking to people.

Even friends & family know text or email is best.

And for another:

I simply have never found consulting worth my time. After all, the hour I spend consulting someone, I could assemble and mail an offer to my own list that would make me much more of the green stuff than a consulting fee — unless I charged several hundred dollars per hour for such a service, I suppose, and even then it’s just not something I enjoy.

But then, a light-bulb flickered in my devious mind, and I emailed him back:

“How about this, I consult you for an hour in exchange for you mailing your list about me, and referring them to check out my website?”

Long story short:

He enthusiastically agreed.

And, he not only mailed his list about me, but was so happy with the results, he made a YouTube video, too.

“Fast forward” a few months later:

I tested making the same offer to my “Email Players” subscribers.

And, while it was quite exhausting (I foolishly did multiple calls in the same days I did them), it wasn’t the hellish experience I was envisioning, and even caught myself having a bit of fun.

Which brings me to today:

I’m now making that same offer to my main email list (i.e. you):

If you qualify, I’ll give you an hour of consulting about anything I’m qualified to talk about — nothing held back, “uncut” and uncensored — in exchange for you emailing your list to opt-in at www.BenSettle.com.

Here’s how it works:

1. You must have an email list of at least 5,000 online business owners who both would be interested in the kind of info I write about and sell, and also who hear from you regularly via *email*. If you are one of these guys or ghouls who only uses social media and never emails, it ain’t gonna happen. That weeds out probably 95% of people reading this

2. You mail your list first, then we will do the consult

3. You can record and use the consult as content, a bonus/premium, even sell it if you want, it’s totally yours, and will be recorded on your zoom or skype or whatever, not by me

The deadline to respond to this is tomorrow night (2/16) by midnight EST.

My time is limited though, and I won’t be doing this for very many people. Frankly, if nobody reading this qualifies, I would not exactly lose sleep over it.

But, depending on the demand, this offer will almost certainly end way sooner than the deadline.

So I do not recommend putting this off even a single minute if you do qualify and want in on this.

To get the ball rolling, reply back with the details on your list before the deadline with the specifics about what kind of business people are on your list, what they like to buy/learn, size of it, and how often you mail it.

If it sounds like a good deal to me, we’ll make it happen.

If not, we won’t.

Ben Settle

Recently, one of my articles at AWAI prompted this question:

“How does one that knows absolutely nothing about copyrighting or clientless copy, thus, having no niche OR product, get into this field of work?”

My initial response to questions like this is a meme I saw a while back.

The meme has Don Draper from “Mad Men” smiling while lifting a glass of whiskey to his mouth.

But, instead of it being Don Draper’s face, it’s Trump’s face, with the words:

“Fuck out of here”

Imagine someone thinking they can learn how to effectively build a direct response business in the comments section of an article, instead of buying the program the article is selling, instead.

Such is the average newbie’s mindset.

And if they don’t get beyond that mindset they’re dead in the water before starting.

Plus, there is something else going on.

Something nobody selling “how to get into business” ever wants to admit to. Something that was probably best illustrated by the late, great entertainer Red Skelton when he talking to his protege, the late, great King of Late Night Johnny Carson on Johnny’s show.

Here was the exchange they had:

JOHNNY CARSON: You taught me a lot. I stole a lot from you.

RED SKELTON: No, no you didn’t…nobody helps you get started. If you’ve got talent, they can put you behind a brick wall, you’ll come through. So that’s what you have.

Now, substitute “talent” for “skill” and you’ll know what I speaketh of.

In show business you probably need talent to make it big.

In the direct marketing business you merely need skill.

Talent is something you either have or don’t. But skill is something you can learn, hone, master, and perfect over time. And skill is something that is needed that newbies never seem to ask about or look for.

I once heard the great John Carlton put it like this:

(paraphrased)

Everyone wants to have already written, but nobody wants to write.

In other words:

Everyone wants to already have the proverbial 7-figure business up and running, with dozens of offers already created, world class sales copy already written for those offers, and a happy as pig-in-pewp base of customers already built who can’t wait to buy again and again again, for years, and decades in the future. But nobody wants to spend the ten of thousands of hours of time learning, practicing, and writing those world class sales letters & emails. Or spend the thousands of hours of time building out, testing, and tweaking those offers. Or spend the hundreds of hours required to change, adapt, and keep current on technological, market, and other changes that will invariably happen.

It takes time, effort, and sacrifice to learn and hone this skill.

Yes, including the parts I specialize in teaching — the email writing side.

And, fact is, very few people are willing to do what it takes to achieve it.

But, not all is lost:

As your our Humble Host can at least teach you the skill part.

And, if you subscribe to my newsletter (which I teach in the book I give with new subscriptions — with already having a list) and with that content already created, and an actual business in place, then the February issue — that goes to the printer tomorrow — will show you a way to use that list and content to potentially create a flood of new sales, build a buyers list eager for more offers, and make some quick, “shot in the arm” profits unlike anything you’ve ever experienced before.

End of long run-on sentence…

If you got the above in place, go here immediately before tomorrow’s deadline:

www.EmailPlayers.com

Ben Settle

Once upon a time I heard the great sales trainer & speaker Barry Maher say:

“Your business, marketing consulting, or any other business, is kind of like sex. If you’re not enjoying it, you’re probably not doing it right.”

And it reminds me of all the anti-email naysayers popping up.

Over the last 10+ years especially, I have noticed a gaggle of commonalities amongst many of these email doom ’n gloomers. Commonalities I’d bet green money is why they not only have so many troubles using this wonderful 8th wonder of the world media to sell with, but also why they feel the urge to tell their audiences about why email is dying, spam complaints are choking the life out of their sales, low response rates are rampant, there’s blood in the streets for anyone dumb enough to use email…

Yada yada yada.

Below are some of the more obvious commonalities I’ve noticed about these types.

And, I suspect if these doomsayers focused on fixing the problems below, they’d not only fix their email response, but the other holes in their sinking marketing ships that always seem to be under construction.

Anyway, some of these commonalities include:

• They rarely mail their lists or only do it when they have something to launch, which — ironically — is almost certainly resulting in all the spam complaints they get, since their lists never hear from them, and legitimately probably do think their clever little copy is spam
• They don’t do things to get any kind of engagement, which is very likely because…
• They write boring emails full of lame lectures or 100% self-serving content nobody cares about
• They treat emails like static sales letters, when emails are not the same animals as sales letters and are anything but static
• They “sell the click” before selling the relationship
• They inject little or none of their own personalities into their emails, and instead sound like a low IQ clone of whatever goo-roo they are mindlessly copying
• They tend to use lame hacks & tricks to try to “game” people into clicking, engaging, and responding, instead of simply writing emails people want to engage with and respond to
• They care way too much about open rates
• They fear opt outs & pander to non-buyers
• They spend more time building a social media following & seeking the approval of an echo chamber rather than building an email list and writing emails that curate and make people think

Those are just a few of the common “threads” I see amongst the anti-email brigade.

No wonder they never get (figuratively) laid…

Do with this info what you want.

But if you want to posses the skill to write emails people want to read, want to engage with, and want to buy from… then my “Email Players” newsletter may be what Herr Doktor ordered.

Especially the February issue which goes to the printer in less than 48 hours.

It’s all about a tried-and-true “old faithful” way of using email to pump those sales numbers up.

And, do it in record time.

i.e. read issue, apply, watch your sales stats in “real time.”

But, only if you have a for-real business.

With a list (even if a small list).

And the ability to create some content people want to buy.

Of course, if you don’t have the above, there’s not much anyone else can do to help you either.

Whatever the case, here’s the link to subscribe while you still can:

www.EmailPlayers.com

Ben Settle

“I’d love to leave my door unlocked when I leave the house, but this ain’t Canada.”

— Justin Hammer
“Ironman 2”

Recently, I’ve been studying a Dan Kennedy training about creative thinking.

And, while it’s full of all kinds of ways to stimulate creative problem-solving, the most valuable part of the entire course has literally nothing to do with creativity or being more creative or marketing or selling or any of the usual suspects.

No, it was a part where he was talking about the healthcare system.

Specifically, in the US, where he predicted:

“…there will be some version of nationalized health that probably looks something like the Canadian system that everybody gets…And it’ll be like getting your heart surgery done at the post office or the DMV and obviously people like you and I will want nothing to do with it.”

He then followed up with this kicker:

“It’s another very good argument for making sure you get rich, because failing to do so probably destines you to having the postal worker taking off your bunions after you’ve waited three months for an appointment. I mean that’s where were headed.”

This was recorded many years ago.

But, I suspect he’s right.

Sooner or later the liberals’ll get their way.

And, when it happens, I also believe an entire niche industry (and opportunity) will pop up for doctors, surgeons, hospitals, and other healthcare providers that will be priced to the hilt, with far better bedside care & services with far less deaths or botched procedures, and well out of reach of anyone but those who make — at the bare minimum — upper 6-figures per year, if not 7-figures per year.

ie these rich patients’ll get the kind of treatment our politicians get.

Now, there are two types of people reading this:

1. People who agree with Mr. Kennedy’s prediction, that it’ll be horrifying

2. People who disagree him, and think it’ll be great

My ex-spurt opinion?

I think it will eventually get bad on all kinds of levels, in all kinds of ways.

Especially for small, independent business owners.

As people who have this month’s January 2020 “Email Players” issue and read the bonus elBenbo’s Lair insert have seen, to say I have a sense of outright emergency about the future in the next 10-15 years or so especially is an understatement. And while there isn’t a whole lot of control any one of us has over the political, ideological, and other ever-shifting world-wide forces raging on a national and international scale, one thing we can control is working at building as secure and profitable a business as possible. And, as bad as I suspect it’ll be for businesses who can’t afford to line the right pockets, I still believe commerce will still be around, and that learning how to sell, market, build a business, and create as much financial security as you can — before any big, sweeping changes happen — is vital if you want to have as smooth a landing as possible during the coming turbulence.

However, let’s face it:

Very few people have any sense of urgency, much less emergency.

After all, the stock market is operating at a crazy high pace.

Even cancel culture loving millennials jonesing for socialism & decrying capitalism on social media platforms with their $800 iPhones have full bellies with plenty of entertainment to distract them, and all the time in the world to virtue signal about their pet social justice causes on Twitter & Facebook.

And from what I’ve read of history, many of the so-called “poor” in Western civilization live as good today — in terms of having food, entertainment, and material possessions — as royalty did at various times in history.

But that same history says what goes up will go down.

And, crash in direct proportion to how high it went.

i.e. The suffering from climbing and then falling from a ten foot tree is a mere irritation compared to the suffering, horror, and pain inflicted from climbing a 100ft tall building and then falling.

Just my opinion.

Which, of course, you can whatever you want with…

Anyway, I don’t pretend to have all the answers or solutions to this.

But, if you want to know what I’m doing to prepare from a business point of view — and possibly even prosper — for the coming fall, subscribe to “Email Players”, read it carefully each month, and have the ambition to apply it to your own business ventures, while not getting distracted by nonsense.

Go here to get the February issue before the looming deadline, while you can:

www.EmailPlayers.com

Ben Settle

If you want to do your marketing, your business, and, yes, your righteous bank account a huge, flashing-red-light favor, then do an intense study on everything the great Dan Kennedy has taught on the subject of what he calls:

“Unused Capacity.”

What this means is:

Every business has time, resources, assets, and attributes it’s not using, but could be using, to massively grow the size and scope of their operation, and sometimes overnight. I’ve been studying Dan Kennedy’s teachings on this subject for the past few years, as it’s a very deep topic you won’t learn in an email like this beyond the obvious surface elements.

And, thus, I’ve been rapidly implementing this idea whenever I can.

It’s truly a life-long activity — as I am constantly finding unused capacity.

Including in places I thought I already had looked for it.

Take, for example, a special kind of sale I tested last year.

It was the most obvious and simple kind of sale I could quickly assemble and implement I’ve ever used. And, I was able to put it together in about an hour, and start profiting from it literally the next day.

All because:

1. I was on the lookout for unused capacity

2. I implemented it as soon as I found it

As far as #1 goes, I refer you to the great Dan Kennedy’s teachings. I’m not a salesman or affiliate for No BS Inner Circle who sells all his trainings. So you will have to do your own homework on where to find said trainings of his.

When in doubt, try their support.

The money and effort will be well worth it.

But as far as #2?

I will be showing exactly how to use the piece of unused capacity I do — and still do — to crank out an extremely profitable email-driven campaign. Every business I can think of who has a list and content has this unused capacity, or could have it with a bit of effort. And, there is no reason said businesses can’t profit even more than I did the first time I did it (I made many dumb mistakes when I did, yet still did nearly $20k in sales with about an hour of work — your mileage will, of course, vary with your business, market, offers, etc).

Thus, the February “Email Players” issue.

It goes to the printer in less than 48 hours.

After that, it’ll be too late to get it.

Especially since I’m such a jerk about enforcing my deadlines and not making “exceptions.”

I not only have contempt for procrastinators, I take pleasure in rejecting them.

It’s the only way to train them to be better people

And, yes, increase my own sales at the same time…

Whatever the case, time is severely short to get this issue.

Here’s the urgent link to get it while you still can:

www.EmailPlayers.com

Ben Settle