One of the reasons I despised doing freelance client work, is because there were a few too many times where my copy was changed, “recut”, and put back together with some inane nonsense added — completely without my knowledge — in ways that entirely screwed up the entire sales argument, narrative flow, and consistent tone & voice.
Then, the sales were predictably abysmal.
Then, yes, Yours Unruly was blamed — even though it was in no real way “my” ad. It in some ways reminds me of what I’ve heard about the Justice League movie Snack Synder originally shot, that Joss Whedon was brought into finish, and that Joss Frankensteined and CGI-moustached it up (if you saw that movie, that Superman upper lip… ha). A cut & reedit job so bad, tens of thousands of fans just successfully used a #releasethesyndercut campaign to convince Warner Bros to give Synder over $30 million to make the movie as he intended.
Anyway, the point of all this?
I am not sure there is one.
Except, this whole #releasethesyndercut is almost making me want to go back to certain clients and tell them to #releasetheslackercut version of the ads I wrote, and test them against the ones they mangled by committee, opinion, or whatever.
“Slacker” referencing my Copy Slacker method.
That book is extremely expensive though.
And, while it will be on sale next month, the “prequel” to the book is what the June “Email Players” issue basically is:
It’s purely about the mechanical writing side of copy.
That can be applied to your sales copy, emails, content, scripts, customer service replies, and any other kind of persuasive writing you ever need to do.
The deadline to get the June issue is coming up in a couple days.
Here’s the link: