Ben Settle

Today’s the deadline to get the December “Email Players” issue.

Here’s what Santa elBenbo has for you in his righteous sack of goodies in December:

• One of my favorite websites for getting subject line ideas. (One example I got from this site was the headline “Secret gay life of Isis” which I used in the dating niche as a subject line with a few tweaks. This site often has lots of subject line fodder just waiting for you to use.)
• A secret way of writing emails I discovered while selling in the weight laws niche that (1) is in complete harmony with your market’s inner turmoil and angst (2) makes it hard for them not to read those emails and (3) makes it far easier to sell to them.
• A little-known way to “flip” Facebook arguments and debates (that you get into, or that you observe others doing) into sales.
• How to get your filthy little hands on the hard-won research of other people, so you can slack off a bit and spend most of your time writing emails instead of researching facts and data.
• A sneaky way of using one of Google’s functions to create tons of content, emails, and other marketing people will love to read and respond to.
• How to profit from people who mind vomit fake news, bad advice, or just say stewpid things that you know are wrong.
• How to use use one of the Internet’s most popular “user-submitted” sites to write dozens of emails that make people both want to laugh and want to buy from you.
• One of the ways I use articles written by high falutin’ egg heads and other “intellectuals” to make sales.
• How to tastefully profit from gurus in your industry who have joined the choir invisible (i.e. died).
• And a ho bunch more — including a special gift I’m including and a sales pitch from an A-list copywriter you should buy from but, even if you don’t, will make an excellent addition to your swipe file.

Today’s the deadline to get this bad-boy.

Subscribe here to get it while there’s still a little bit of time:

www.EmailPlayers.com

Ben Settle

Way back in the dark ages (2006) I decided to write my first book.

It had nothing to do with copywriting or marketing or business. It was about dogs. I had this idea to write a book with tons of dog health, training, and overall well being tips. Only problem was, while I had dogs my entire life, I didn’t have a dog at that time. And had never owned one myself. Thus, I had no idea what to write about. Plus, I was in a hurry (I thought I’d create this giant business about dogs, which never really happened…)

So what did I do to write this book quickly?

Especially with my limited knowledge of the market?

I used Google, of course.

But, not in the way people would probably go about it.

I used a secret function of Google that let me pound out something like 40 chapters of the book in about 4 or 5 days.

It also put my book completely in line with the market.

And, helped me create a ton of press releases.

I wasn’t emailing a list, I was going to the media and getting on radio shows, which I ended up getting on a ton of them. And, the interviewers were as happy as a pig in pewp at the topics I was talking about.

Anyway, nothing much happened with that book.

(All I had was a book… not a business.)

But, that secret way of using Google has let me pound out all kinds of content in other markets I’ve written in. Especially for sales copy. I haven’t used it for emails since I haven’t a need to. But, if I was struggling for ideas, I would definitely use this little Google trick to pound out as many emails as my greedy little spleen desired.

Anyway, it’s on page 7 (at the bottom) of the December “Email Players” issue.

It works not just for blasting out content your market will love to read.

But also, videos, livestreams, podcasts, whatever.

This issue goes to the printer Thursday.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber, podcasting expert, and my favorite anarchist Nathan Fraser bends the knee to elBenbo on the subject of getting engagement:

People always ask me how to get better engagement on social media.

Here’s my dirty little secret: Ben Settle

He teaches how to kill it in email marketing. But everything he does works great for social media as well.

You want people on social media to pay more attention to you? Start paying more attention to Ben Settle.

The irony?

I don’t care much about getting social media engagement. In fact, on Flakebook I hardly ever post anything (although I do give in to my urges to troll people at times…), and on Twitter all I ever do is retweet people.

But, with email?

I get all the engagement I can stand.

(Too much, actually, lots of people like to try to small talk me… but my reclusive ways resist…)

And, what Nathan is saying is, the exact same methods I teach for getting engagement in email, works just as well (hellz, better, I would argue) on social media.

It also works in podcasting.

And in sales copy.

And in videos (the few times I do videos).

And when public speaking.

And, pretty much anything else.

Anyway, I’m sending the December issue to the printer Thursday. And, while that issue isn’t about engagement, I dare say every word I teach in that particular issue can send your engagement through the roof in whatever media you sell in.

But time is short to get it.

Here’s the link:

www.EmailPlayers.com

Ben Settle

Once upon a time (early 2011) I decided to get into the prostate market.

In other words:

I wanted to sell an eBook about how to fix prostate problems naturally. It’s something of a family curse, and I wanted to nip it in the bud while I was still young (and I did, all my pipes are working great, and I know you care so much about that…) Anyway, at the time, I wanted to use ezine articles to promote it, using a special SEO-trick an old biz partner taught me that worked extremely well.

(At the time, it no longer does).

This was about a month before Google bytch slapped article directories.

And, at the time I had this vision of writing 1,000 or so articles (as fast as possible), then let the search engines take it from there. The aforementioned biz partner had done just that in the weight laws niche and he hadn’t lifted a finger in over 2 years, while watching his sales go steadily up to around $70k per year (just selling a $19 eBook, no back end, no affiliates, no nothing — just articles, squeeze page and a sales letter).

I was all about that, of course.

Especially since, I would have done it right.

(And, thus, made a lot more of the green stuff than he did.)

Anyhoo…

In addition to writing lots of articles for article directories, I also was told at the time by someone who thought they knew SEO to write 100 or so articles JUST for my site, keyword optimized, etc. Plus, to add more work to my plate (and, this is while doing emails for this list you’re on now, and slaving away for a client on retainer doing all their emails and sales letters and other copy) I wanted to write daily emails for the list I was building for the prostate business.

In other words…

Daddy had a lot of writing to do.

And, since I was about to take a long vacation in about a month and a half, I was in a hurry. I don’t think I ever worked so hard and long as I did during that 45 day period. I ended up writing almost 1,000 unique pieces of content (articles for directories, articles for my website, emails, etc). I’d get up at 6 or 7 and go to bed with my mind reeling and drained, heart pounding, with no rest.

I was working like the proverbial machine.

My guess is, I wrote the equivalent of two full length novels in less than two months.

(Give or take a page or two…)

And, I used every trick in the book I knew to generate ideas.

I simply didn’t have time for writers block.

I had a deadline, I had a load of other work to do, and simply didn’t have room in my schedule to write persuasive emails (i.e. I couldn’t wing it, they all had to be good) that took any more than 10 or 15 minutes.

One of the things I did was the secret I obnoxiously teased yesterday.

(That’s in the upcoming December “Email Players” issue.)

And another thing I did to get all these emails helped me just as much, is revealed on pages 5-6 in the December issue. This issue is a sort of abbreviated version of a product I was going to publish next year showing how to never have to worry about not having anything to write about in emails. If anything, following my commands will give you more ideas than you need, and so many you’ll never even use them all.

But, full disclosure:

This second method won’t work unless you’re in a mass type market.

In fact, it probably won’t work in niche markets.

And, especially if you sell to “Internet marketers.”

But other markets?

It can help you bang out all the emails, sales copy, livestreams, webinars, podcasts, and any other ways you sell, all day long — with little or no struggle, frustration, or blockages in that brain of yours.

Anyway, you can read all about it in the December issue.

But, she goes to the printer in a couple days.

So grab it while it’s hot here:

www.EmailPlayers.com

Ben Settle

Contrary to what some people say… I’m not an overweight female.

I do not know what it’s like to be an overweight female.

And, I understand their pains like I understand the pain of childbirth.

(i.e. I don’t)

Yet, a few years back, I was able to write ads and emails that resonated with that market to the point where, according to the great Jim Yaghi (computer scientist, AdWords guy, and who understands what it means to do a “scientific” test), we converted the front-end offer at 40%.

Is it because I’m some kind of creative jeenius?

Or master copywriter?

Or have some kind of secret way of reading minds?

I wish.

(The fun I would have…)

No, but to paraphrase the great villain Tuco Salamanca in Breaking Bad:

My emails sold faster than $10 ass in TJ.

And, you know what?

On page 2 of the upcoming December “Email Players” issue, I show you (with a real life example you can model — not copy like a loser — just model) exactly how I did it, and how you can do the same for pretty much any market you choose to invade. I’ve used this same method for writing profitable (sometimes extremely profitable) copy and emails to everyone to overweight women to golfers (back when my only experience with golf was playing miniature golf) to parents who make too much mooney to get financial aid for their kids to people with problems getting erections… and other markets of people I didn’t understand what they were going through.

This puppy goes to the printer Friday.

And, since I’m no longer selling back issues anymore, it’s the only chance to get it.

Here’s the link:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Joshua Fassett gets an early Christmas bonus:

“My apologies for bothering you so much, but I can’t believe this. I just got my second paying deal, and it’s the one you sent out to the EP subscribers last! It’s a recurring weekly thing! Now you’ve not only given me the tools to do this, you’ve even given me an income source!”

He is, of course, referring to one of the perks of being an “Email Players” subscriber:

When I get client inquiries, I pass them on to subscribers.

It doesn’t happen every day.

(So that’d be a dumb reason to subscribe just for that).

But, it does happen.

And, each time, the ones with the right stuff get client jobs and gigs.

More fun facts for freelancers:

Using my cleanly ways makes freelancing a piece of cake. Each day you mail, you are “demonstrating” you (1) can write (2) do write and (3) that you’re trustworthy, as you build a relationship each day.

And before anyone asks:

Yes, this applies to coaches, consultants, designers, and any service.

Demonstration (of talent and knowledge) gets people hired.

So easy.

So simple.

So… profitable.

To learn my email copywriting ways before the looming December issue deadline, go ye here:

www.EmailPlayers.com

Ben Settle

Earlier this year, I kicked around the idea of publishing a product (eBook and audio companion) showing you how to get all the ideas you will ever need for your emails.

And, not just emails.

But, any other kind of marketing or content you do, too.

Like sales copy, YouTube, livestreams, webinars, social media posts, blog posts, articles, speaking from the stage, eBooks, podcasts, paid content, and anything else. These are the exact same idea-generators I use each day that let me pump out multiple emails and other content, without struggle, stress, or despair. And, I daresay, it will make it virtually impossible for anyone else (no matter how un-creative or left-brained) to ever get “stuck” for ideas, experience “writers block”, or bang your head against the desk, desperately looking for ideas.

Instead, you simply crack open my guide.

Pick one of the many idea-resources inside.

Then get to work.

Anyway, I was going to charge a couple hundred bucks (or more for) for the product. But, I had a change of heart, recently. Instead, I decided to make the entire December “Email Players” issue a stripped-down version of the product. And, when you hold next month’s special Christmas issue in your sticky, candy-cane flavored fingers, you will never want for email (or other marketing content) ideas again.

Never despair wondering, “What do I write about???”

Never suffer that gnawing pit in your stomach about not knowing what to say.

In fact, I daresay you will have not only a hot idea to use following my list of idea-generation resources… but probably a far more profitable idea than anyone you are competing against putting out the same old drivel.

If you want to know what my “secret” is, it’s in this issue.

Anyway, if you want it, time is short.

She goes to the printer next week.

Here’s where to get it, while you still can:

www.EmailPlayers.com

Ben Settle

One of my favorite Twitter accounts Wall Street Playboys recently shot out another gem:

If you’re looking for new contacts?

Avoiding the unhappy is probably the very first rule

No such thing as unhappy & “successful”

This is some of the best advice you’ll ever get.

It’s one of the 48 Laws of Power, too.

And, it’s something I’ve been actively doing for years. Nothing personal against miserable people. But other peoples’ misery is as contagious as the bewb-onic plague, and just as deadly to your peace of mind and success. This is especially true when their misery is self-inflicted, they do nothing to change their circumstances, and even stubbornly cling to it for the attention/drama/flakebook likes it creates.

Best part?

Social media makes it as easy as falling off a couch to spot ‘em.

See someone constantly droning about how sucky their lives are (personal life, business life, love life, family life, dating life, work life, friendship life, online life, offline life, and the list goes on…) and all their so-called “problems”?

Avoid them.

Even better:

Cut ‘em out completely.

I routinely do this, coldly and without explanation. Including to people I’ve done business with and who have been paying customers, people I’ve considered friends, and even certain family members who get out of line.

And you know what?

I’ve never once regretted it.

(If anything, I tend to wait too long to do it.)

Just reading their bull shyt will screw with your head.

All right enough.

If you’re full of misery, there’s not much I can do to help. That is, unless your misery is caused by a lack of sales. If that’s the case, my “Email Players” newsletter can wipe that slack, bovine-look off your face in no time.

Here’s the link:

www.EmailPlayers.com

Ben Settle

Recently, I heard the late great success coach Earl Nightingale talk about a bloke in 1890 named Russell Conwell who wrote a book called:

“Acres of Diamonds”

It’s about an African farmer who heard tales about other farmers who had made millions by discovering diamond mines. So he sold his farm and sally-forthed to make his fortune finding diamonds.

The result?

He never found any diamonds.

And, ended up despairing, throwing himself into a river.

Meanwhile, back at the farm he sold:

The guy who bought his farm found a huge diamond on the property. And, later, discovered the farm was the biggest diamond mine in the country.

Why am I telling you this?

Because currently, I’m helping a customer launch her business.

(Using my Unruly email ways, of course)

She teaches business owners how to “personality type” their customers and clients, so they can write better ads, negotiate higher fees, get more clients, hire more compatible employees, and the list goes on. So, I started asking her questions about her background and experience to help generate some ideas for her emails.

And guess what?

Turns out she went to law school and worked for a personal injury attorney.

And, in an off-hand remark, she said:

“I once used this skill to talk a suicidal man off a ledge.”

“STOP!” I yelled with righteous indignation.

“What’d I say wrong, Mr. elBenbo?”

I then proceeded to tell her how that one story adds a thick layer of proof and credibility, and a dramatic demonstration, to all her marketing. (Not just in an email, but live streams, webinars, content, podcasts, videos, speaking on stage, whatever she markets with.)

A big ol’ fatty diamond in her own backyard winking at her.

The point?

Most people never bother to mine their own diamonds. But smart people not only seek them out, but have trained their brains to always be on the lookout for them, even in the most unlikely places.

Something that comes automatically using my email methods.

(If you implement consistently)

Using my ways forces your brain to dig diamonds up.

If not in your backyard, in other places, too.

(Something the December issue goes deep into, incidentally).

To learn how my ways work, check out the “Email Players” newsletter.

www.EmailPlayers.com

Ben Settle