Ben Settle

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Piggy-backing on my email from Friday:

(About the ethical persuasion secrets used by the evil psychopath Ted Bundy)

One reason he was so persuasive was this:

He had 100% complete outcome independence.

By that I mean, he was not emotionally connected to whether or not someone told him yes or no. Probably because he didn’t have the emotions necessary to care about such things in the first place, since he was an ice-cold psychopath.

This obviously gave him a huge advantage us regular blokes will never have.

We mere mortals have to consciously create outcome independence.

And, when you do, you’ll possess one of the most Valuable attributes anyone — marketing or otherwise — can develop, where you don’t need anything from someone.

You don’t need them to open your email.

You don’t need them to click on your link.

And you don’t need them to buy what you’re selling.

People can smell neediness like pewp on a shoe.

It turns them off instantly.

And in the June “Email Players” issue, I talk about this and many other attributes Bundy used to do great evil, but that you can use to do great good in your business and other areas of your life.

This sort of thing makes some people uncomfortable.


That’s the whole point.

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Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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