Not long ago, I was forwarded a link to a website for coaches, where one of the guys there was lamenting about how I don’t offer a money-back offer.
Specifically, he said:
“Not keen on not receiving a MBO…when I see sellers who are like this, I question their integrity.”
All of which I found ironic.
Because in my experience, and in the experience of every single info marketer and info publisher I’ve ever spoken to about this, it’s the people who ask about a guarantee who are almost 100% certain to refund high quality products that are honestly advertised, while copying everything first.
i.e. have zero integrity.
It’s such a reliable red flag they might as well wear a badge saying:
“I’m going to refund whatever you sell me.”
These are simply not the kind of customers I cater to.
And, I am tickled blue there are websites like this where these types congregate, tell each other not to buy from me, and then buy from (and get a refund from) someone else.
They do us both a big favor.
And, save us both a lot of time, too.
Anyway, on to the business:
My “Email Players” newsletter is definitely not for those who can’t make a buying decision without a money-back offer.
Nor do I cater to quitters, either.
i.e. I don’t let people back after they leave.
This ruthlessly simple policy has made for some of the best, highest-performing, and must successful customers I could ever ask for.
A few loser-types slip in every now and then.
But overall, I’d take the Pepsi Challenge against anyone else’s customer base any day.
To see if you qualify for a place amongst us, go here: