Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

File under: Sales & Marketing

Not long ago, I was forwarded a link to a website for coaches, where one of the guys there was lamenting about how I don’t offer a money-back offer.

Specifically, he said:

“Not keen on not receiving a MBO…when I see sellers who are like this, I question their integrity.”

All of which I found ironic.


Because in my experience, and in the experience of every single info marketer and info publisher I’ve ever spoken to about this, it’s the people who ask about a guarantee who are almost 100% certain to refund high quality products that are honestly advertised, while copying everything first.

i.e. have zero integrity.

It’s such a reliable red flag they might as well wear a badge saying:

“I’m going to refund whatever you sell me.”

These are simply not the kind of customers I cater to.

And, I am tickled blue there are websites like this where these types congregate, tell each other not to buy from me, and then buy from (and get a refund from) someone else.

They do us both a big favor.

And, save us both a lot of time, too.

Anyway, on to the business:

My “Email Players” newsletter is definitely not for those who can’t make a buying decision without a money-back offer.

Nor do I cater to quitters, either.

i.e. I don’t let people back after they leave.

This ruthlessly simple policy has made for some of the best, highest-performing, and must successful customers I could ever ask for.

A few loser-types slip in every now and then.

But overall, I’d take the Pepsi Challenge against anyone else’s customer base any day.

To see if you qualify for a place amongst us, go here:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 1056 | Gold Beach, OR 97444, United States | (815) 425-4483 |

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