I once read an article about an extremely deranged man.
Who broke into a funeral home.
To do even more deranged things to a corpse.
And, I challenged a bunch of people in the Facebook group I had at the time to write an email about it. One of these fine-feathered little fledglings piped up and said they couldn’t possibly write an email about that to his market — as his business was relationship coaching, and a lot of his readers were high level academics, people with PhD’s, and that sort of thing.
To which I replied “watch and learn, my little mush cookie…”
And then showed how even something as deranged as that news story could be packaged in a way that could sell to snooty academics and professors, and the easily offended.
Which is an important and profitable skill to have.
As a wise person I never met once said to some mush cookie millennials:
“I’m so grateful I was born without the ‘gets offended’ gene that seems to torment so many of you. Lighten up. Toughen up. Life is better.”
Truer words have nary been spoken.
Anyway, if you want to stand out in a market full of high falutin’ sophisticates, the best thing you can do is hunt down articles like the one I wrote about and turn the deranged material into a respectable email.
It’ll be a valuable email exercise.
And, who knows?
You may even catch yourself having some fun doing it…
To learn more about my “Email Players” newsletter, go here while the going’s good: