Ben Settle

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Your Daily Email Addiction

File under: Copywriting & Sales Letters, Sales & Marketing

Do you buy lots of marketing books and info products?

If so, then this email could both SAVE and MAKE you some dough.

Maybe even LOTS of dough.

Here’s why:

Unlike 99% of my marketing friends… I’m NOT a big fan of buying a gazillion dollars worth of books and info products.

Frankly, I will, on average, buy (maybe) 2 or 3 per year.

And even that’s a lot for me in most cases.

In fact, do you want to know something interesting?

In 2008 I consumed only 3 products total — a DVD course, a CD course and a short paperback book. Yet, my income was higher in 2008 than any other year I’ve been in business. And this year, I’ve already beat last year’s results despite having only consumed 2 products so far (both of which are part of last year’s 3, and not even “new”).


Is this some kind of fluke?

Didn’t I get the “memo” from the goo-roos telling me how I must buy thousands of smackeroos worth of info-products each year?

I must have been sick that day, I guess.

Because to me, it just don’t make no sense to go through a good product one time. Especially if you drop $100, $500, $1,000, etc on it.

IMHO, it’s better to consume the good ones 10x’s (at LEAST).

Not only do you get a DEEP understanding of the subject, but you also get tons of new ideas, solutions, and lots and lots of “fodder” for your ads, products, articles, blog posts, emails, etc.

Now, let me be crystal clear about something:

I’m NOT saying people who read tons of books are “wrong.”

I’m just saying it doesn’t work for me.

So by all means, do whatever works for YOU. You know yourself and your learning style better than anyone. And my way may NOT be the best for you.

But I will say this:

If you want to learn a subject (sales, copywriting, marketing, whatever) at a far deeper level than your competition, try it my “10x’s way” and see what happens.

Yes, it sounds redundant.

Yes, it sounds boring.

And yes, it sounds like overkill.

But if you’re passionate about the subject, it’s actually fun.

And I bet you make many more smackeroonies as a result.

Ben Settle

P.S. BTW, two products I’d suggest consuming 10x’s (and yes, I AM shamelessly biased with this) are The Copywriting Grab Bag and Crackerjack Selling Secrets.

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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