Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building, inner game

A newbie chick once asked Yours Gracious a question as a perk of being an “Email Players” subscriber, I told her what to do, then she replied with:

“A little disappointed in your answers to my questions. One of my primary reasons for subscribing.”

I have no doubt about her being sincerely disappointed, too.


She was looking for some kind of checklist or instructions of things to do that only learning & applying the fundamentals of marketing would give her. Fundamentals which took all of one or two sentences for me to deliver.

Think your humble narrator here is being too harsh?

Here were her questions:

“What is your best recommendation for someone marketing more than one product or program of which one is a network marketing opportunity without using paid ads?”


“When do you know you can add other niches as you have done?”

Not “bad” questions, necessarily.

But they showed zero grasp of the basics of marketing.

Thus, my answers were essentially telling her to do some very basic things.

The point:

People like this disappointed in & eschewing the fundamentals really should stay far away from me.

I have little or nothing to offer them.

Nor do I pander to them.

Like dealing with them.

Or even want them subscribing at all.

If someone isn’t educated on the basics of direct response marketing, and especially if they don’t realize there is no “check list” of tips that will ever replace getting out there, mailing your list each day, receiving & interpreting the information you get back, and gaining experience… they will be a lot happier chasing “hacks” than paying me to basically tell them to learn how to properly punch before even thinking about how to do the 5 point palm exploding heart technique.

New product junkies & goo-roo fanboys probably bristled reading this.

Hopefully it exploded their newbie hopes & dreams of making learning all the advanced info without putting in the time and grind of learning the basics.

But if I reached one or two grownups, then my job here is done.

More about the newsletter here:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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