Last Summer I got this question while recording the final episode of my podcast (which was a Q&A) I didn’t have a chance to get to.
It’s a good question, though
And it’s important to know the answer.
Especially if you are going to use my Email Players methods of selling via email.
Let’s just say this:
When I sold in weight loss, I didn’t go all “Ben Settle” on that list. And, we sold quite a lot of product in that business to a small list. So yes, there is a way to use my “not very nice” ways of writing emails to even the most mush-cookie of markets. And, this is a timely topic, too. Especially in light of people being so weak they had to take a day off of work when Trump was elected. Or what I just read about a college telling its professors not to use all CAPS because it might scare the students.
Like it or not, we live in the age of the mush cookie.
And that’s why I answer his question in the December “Email Players” issue.
The deadline to get it in time is coming fast.
Here’s the link: