Following won’t do most people reading this a lick of good. But, if you have a membership site or plan to have one, you might find the following useful, profitable, and doable.
Here’s the scoop:
A few months ago, I told my “Email Players” subscribers about how much higher my overall sales went after I stopped offering the “Email Players” back issue catalog for sale each month.
The tl;dr version is:
I tested the “sell one thing at a time” principle of direct response late in 2017.
And, I found my sales go up anywhere from 5 to 10 (and, sometimes, even higher) times what they were. In other words, I started including only one ad for one product with each issue, instead of a catalog of 80+ back issues, plus other products advertised in the back that I used to. Anyway, not long after that, I got to talking to one of my “Email Players” about this for her membership site.
“How does this apply to MY situation, Mr. elBenbo?” she asked.
In her case, she has “locked” content in her site.
That means, you can see that her other products exist inside her paid membership site, but you can’t access them without paying. I told her I thought that was an awful idea, even though everyone and their sister does it.
Then, I told her a much better way.
A way based on how I increased my sales so much with print.
A way that, yes, I reveal in the September “Email Players” issue.
It’s going to the printer earlier this month than usual.
Which means, time is almost up.
To get in before the deadline, go here: