“Email Players” subscriber Michael Walker once asked:
“Quick question if you have 20-30 seconds.Have a list I haven’t done anything with in 2. Nearly 3 years. Going to use your email a day philosophy but wonder if I should waste even one sentence explaining why they haven’t heard from me or just dive in, say I’m back and give them great entertaining emails and not explain anything.”
An extremely good question.
A question, incidentally, many people ask.
Especially once they discover the power email can give you, and how lists can suddenly go from limping along to potentially super profitable almost right away.
Anyway, here’s part one of my answer:
Waking up a dead list is like waking up long-slumbering mummies. Most will not be happy, and will chase you around and try to kill you.
Part two of my answer?
(The “how-to” part of it…)
Can be found on page 8 in the October “Email Players” issue.
Don’t expect miracles, of course.
But if you follow the instructions I sent to Michael and don’t get lazy or scared to do it, it can salvage as many of those names, and turn them into sales possibly very quickly for your business.
That old devil of a deadline is tomorrow.
To subscribe in time to get the October issue, lurch on over to: