Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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A reader asks my humble opinion:

Hi Ben,

Given your respect for Tolkien, I’m curious how you would’ve recommended Amazon deal with all the negative feedback they received for Rings of Power. For example, I suspect you would have recommended they take a different approach than erasing negative reviews.

Kevin

I haven’t seen the show nor do I have any desire to.

That said:

It smelled like Amazon was in deep dog pewp the second they started pulling a Disney by manipulating reviews, blaming the fanbase instead of its converged writers/directors for so many people not liking it, trotting out actors from the old movies to paint everyone who didn’t like it as trolls, racists, sexists, yada yada yada.

The solution Amazon could have done?

What Tom Cruise and the creators of the recent Top Gun sequel did:

1. Hire content creators who respect the fanbase & lore

2. Create content those fans want to consume in the first place

Otherwise you get the idiotic Star Wars sequel trilogy, the unwatchable last season of Game of Thrones, and, yes, “it’s so good we had to scrub away all the bad reviews!” Rings of Power, She-Hulk, and other shows/movies that rely on getting hate watched to have any significant numbers.

That’s free advice to Amazon they didn’t ask for.

But, even if they had, probably wouldn’t take anyway.

And yes:

All this applies to any other kind of content too.

Especially high-ticket content that costs hundreds if not thousands of dollars.

Speaking of which:

One of many things my email methods help businesses with is selling high-ticket content. Including content that cost hundreds and even thousands of dollars.

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Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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