I’m not the king of cold emails (that person was interviewed for last month’s “Email Players” issue). I prefer having an opt-in list and mailing from there. But, over the years, I have picked up a few tricks here and there.
And, one of the best ones is called:
This is from the mind of the late, great ad man Norman B. Norman.
And what this means is, imagine you are in a neighborhood full of people who are in your market. You knock on the door. When they open, what do you say to get them to not only not slam the door on your face, but actually invite you in to tell them more? Or, even better, yank you in by your arm and DEMAND you tell them more before leaving?
Sounds simple enough, no?
It is simple.
But, that does not mean it’s easy.
It goes beyond copywriting tricks and chokes. And it takes a knowledge of buyer psychology you aren’t going to easily find in the typical email and copywriting books, courses, and trainings. (It also applies just as much to writing your warm list as your cold list — in fact, knowing this will help you clean up to your main list far easier than usual, in my experience.)
Which brings me to the pitch:
The June Email Players issue.
Specifically, it includes a real-life example of a cold email we use in the golf niche that got us overrun with response, nobody complaining, and will make us all a fat bit o’ change in the long run.
And, I believe what made it work was the Knock-Knock.
Anyway, this issue goes to the printer in a few days.
Grab it here while the grabbins’ good: