A few days ago, I mentioned a reclusive, insult-slinging copywriter who was the A-list to the A-lister. Like Johnny Carson was the guy all the A-list celebrities wanted to meet, this was the Carson version of copywriters.
You know what else?
I believe he may have been the greatest email copywriter who ever lived, too.
Even though he died in 1996.
Even though he probably never even sent an email in his entire life.
And, yes, even though not 1 in 1,000 “internet marketers” (especially on Flakebook) know who he is or have heard his name.
Some facts about him:
Back in the 60’s, 70’s, 80’s, and first half of the 90’s this reclusive (and elusive) guy was widely regarded as the single best direct mail copywriter on the planet. In fact, I recently read how this guy (who was known for being quick with insults to virtually everyone — my kinda copywriter!) created packages so insanely profitable, they were able to charge as much as $40,000 for a single direct mail package.
That’s just shy of $200k in today’s money.
For a single direct mail package.
Anyway, as I mentioned, he probably never sent a single email in his entire life. But, I’ve been spending the last several years studying his ads. And, I have found his old direct mail letters to be perfect examples of email copy for today.
Especially for subject lines.
Or email opening sentences/paragraphs.
Or creating the kind of engagement where people are looking to buy from you before they even see you’re selling anything. (Ask any of those high falutin’ ex-spurts on Facebook livestreams preaching “ENGAGEMENT!” if they know how to do that.)
Or closing the sale.
Or body copy you can’t stop reading. (Even if you weren’t in the market for what he was selling!)
And the list goes on…
The August “Email Players” issue contains an 8-page bonus training/sales letter detailing 15 things I learned studying him and his ads, many of which apply to email.
It was quite the adventure learning about him.
And, quite fun, too.
To subscribe before I send it to the printer, go here: