Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

Double Your Sales With Email

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File under: Copywriting & Sales Letters

Since I’ve been writing about movies that can help with marketing and copywriting over the past 24 hours, might as well keep that devious momentum going.

Another movie I encourage watching for marketers is:

“The Tao of Steve”

It’s about a fat, slobbish underachiever and part time kindergarten teacher who is able to seduce practically any beautiful woman he wants at will.

And he does it by applying what he calls the 3 rules of being “Steve.”

One of which is based on a primal law of nature:

“We pursue that which retreats from us”

As predictable as this is in nature and for guys wanting to do better with women (hint: as a woman once admitted to me, “when you push away hard, it gives any woman whiplash and makes them attached”) it’s truly astonishing how reliable this principle works in the world of business, marketing, sales, and copywriting when applied correctly, and not clumsily. It’s also something “baked” deeply into a couple of the many aspects of the secret copywriting technique I write about in the January “Email Players” issue.

A technique no other copywriter I am aware of uses.

But, that any copywriter can use to make more sales, if they sell in the right markets.

Okay, I’m done teasing.

Time to sell:

To learn this technique, and how to apply it specifically to sales copy, do this:

1. Subscribe to “Email Players” before the deadline which is tomorrow

2. Patiently wait for it to arrive, due to the New Years day, when the printer is closed, it is going to take a little longer than usual to arrive

3. When it arrives read it, and start applying it to whatever you’re working on

Then, keep testing it to see how it works for you.

No guarantees about anything.

And you’ll have to think and experiment, and not need hand holding.

(I do not do critiques or “quick looks”)

To subscribe by tomorrow’s deadline, go here:

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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