Not long ago, one of my “Email Players” subscribers said he wanted to know more about how to write emails and sales copy in a way where it’s hard for people to tell they are even being “sold” until the very end, and then they feel they need to buy whatever it is you are selling.
My answer was long and distinguished.
But, the short answer is this:
I told him I love studying the old school guys, such as the real Mad Men, not the TV show, but the guys who actually worked back in the 60s in the ad agency business.
They were really good at this sort of thing.
These guys had to figure a lot of stuff out we all take for granted today.
Anyway, many years ago, I heard an interview with one of these guys where he explained a secret method some of them would use in their advertising to create so many sales it would sometimes get them in trouble if the product wasn’t up to snuff, causing product recalls, and that sort of thing.
And, I told my subscriber all about this secret.
And, specifically, how I used it to write a headline that helped get us $5 buyers.
That means it cost us about $5 of ad spend to get a customer.
Something the traffic guy in the business said he had never seen in all the 100’s of offers he had run traffic for over the years, at least, for the kind of offer we were selling in the super competitive market we were selling in.
It’s something I do to help write all my copy these days.
And, I daresay it gives me a huge advantage over most others.
And you know what?
I talk about this secret in explicit detail in the 3-page bonus “Ravings of an Adman” training included with the April “Email Players” issue.
The deadline to get this issue is Sunday.
To subscribe in time, go here: