One of the great mysteries of business — at least, to my list, it seems — is pricing. In fact, an oft-asked question I get from “Email Players” subscribers who take advantage of the perk to ask me questions via email is:
“How do I know how to price my products/services?”
It’s a good question, too.
And, completely understandable.
Especially since so many people foolishly market to and always appeal to and care about the thoughts of price shoppers — which is a terrible mistake.
But, here’s the thing:
While that question is entirely dependent on way too many different variables depending on the person, business, market, customer, offer, product, service, timing, brand, status, financial goals, and a million other factors beyond my noble control… there is something I use to “guide” me — like a beacon — when pricing my products.
Doesn’t matter what size ticket, either.
I use it for big ticket and high ticket, medium ticket and any other kind of ticket.
And, I found this guide always keeps me “safe.”
Makes it so only buyers I want enter my world.
And, tends to also make my customers far happier and more likely to refer, buy from my humble self again when given the chance, and in some cases think of me as the only person business in my category, niche, and industry to buy from at all.
Anyway, what is this “guide”, exactly?
That, my Play Thing, is reserved for “Email Players” subscribers’ eyes only.
And, specifically, people subscribed in time for the June issue, where I reveal it in the 3-page “Ravings of an Adman” bonus insert.
But time is short, Pokey.
If you want in, best stop procrastinating and subscribe quick here: