One of the oldest and most reliable pieces of marketing advice for new businesses is to get on the mailing lists of everyone in your industry.
The reason is to see what other people are doing.
And, if you see something being repeated over and over, it most likely is working.
It’s how swipe files have always been built.
And, it’s how many businesses have been built, too.
But you know what?
I can count the number of lists I’m on with one hand. I ignore pretty much everyone else’s ads, sales letters, and marketing, too. And, if anything, I am always trying to make sure I am not influenced by other marketers I compete again — whether consciously or subconsciously.
And you know something else?
Since doing so, my sales have soared much higher.
This was also true when I did client work, in all kinds of markets ranging from golf and self-defense, to the prostate niche, golf niche, and the various home business-related niches.
Instead, I do something quite different.
Something that, I believe, works much better.
Can save you a lot of time not having to read other marketers’ nonsense.
And, can be a whole lot more more profitable, too.
I talk about this in exquisite detail on page 6 in the upcoming April “Email Players” issue. And, if you take my advice, I suspect you will see your marketing become more profitable, your ads more responsive, and your business more immune to being knocked off by the soulless copycats in your industry.
But time is short if you want to subscribe in time to get it.
The deadline is Sunday.
Here’s the link: