Email Players subscriber Ben G. asks:
You always talk about going 10x with material you wanna study and really master. But at the same time, I notice you have read a lot of different things.
If you were to go back in time and speak to the young 20-old Ben Settle,
How would you advise him on
a) Which book/material to study or read 10x
b) How to allocate his time between 10x material versus other material (leisure or one-off)
[In other words, how do you deal with information overwhelm]
And I’m curious if the way you would allocate your attention to learning/mastery has changed as you’ve become a more seasoned business owner over the years.
My hopefully-as-wise-as-he-thinks-I-am answer:
1. I would not have done anything different as far as what I consumed 10x
2. When starting I had a lot of time and ambition and motivation to pay stuff off. I didn’t study or do anything else.
3. Re: “info overload” — if you made it through high school and/or college, with all the bull shyt filler courses, without failing, then you can learn marketing. You just do the work and figure out how to get it done.
4. Nowadays I study people and how they solved problems more than technique.
So biographies, case studies, interviews, etc.
With only the occasional marketing-related book.
And even then, it’s almost something I am revisiting.
So that’s that.
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Ben Settle
