Ben Settle

  • Book & Newsletter Tabloid Publisher
  • Email Supremacist
  • Anti-Professional
  • Pulp Novelist
  • Alt-Copywriter

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Your Daily Email Addiction

File under: inner game

“Email Players” subscriber Petr The Affiliate pops in to say:

Yo Ben,

you probably do not care and I might just be bothering you with this, but do you know you’re actually a great “ghost” coach?

Here’s what I mean:

As an Email Player I know I can basically ask you anything and as much as I want (within reason). But having followed your emails, podcasts and all for 6+ years and having bought and gone through many of your products (for example I’ve watched the entire original Copy Slacker series 7 times), I can quite confidently guess what your answer will be.

So my mental process goes like:

1. I get stuck on some business problem.

2. If it’s something you could help with I think up a question for you.

3. I let it sit a while and 99% of the time later realize you had either talked about somewhere in the past or knowing your philosophy I deduce your answer (i.e. you had trained me how to think about it).

4. I realize I do not need to bother you with my question. (I remember your EP rule “there are no stupid answers, only stupid questions” + I remember the rule from my martial arts days that the pupil should never bother the teacher with trivial questions, forcing him to learn to think and learn for himself.)

So the actual option of being able to ask you makes me think harder about what I want to ask, which at the same time usually helps me to come up with the proper answer.

I don’t know why I’m writing this. Maybe it’s just my urge to let the teacher know the pupil is doing well under your guidance and discipline.

And the Teacher appreciates it, my loyal Disciple.

In other news:

I’m chomping at that old bit to send the 100th issue of “Email Players” to the printer tomorrow, which is the deadline to get it.

To subscribe in time hit that devious link below:

www.EmailPlayers.com

Ben Settle

  • Book & Newsletter Tabloid Publisher
  • Email Supremacist
  • Anti-Professional
  • Pulp Novelist
  • Alt-Copywriter

PO Box 1056 | Gold Beach, OR 97444, United States | (541) 412-6364 | ben@bensettle.com

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