Recently, “Email Players” subscriber K.G. asked:
The most common objection I seem to face is (since I’ve entered a new market with no prior visible presence)… “If you’re so great, how come when I’ve never heard of you” or “why is there nothing when I google you”, “why should I trust you”, etc. The market seems to have been completely sucked of trust by ever evolving claims etc. I have some good proof, but since everyone else is using similar proof, it doesn’t have much of an impact as far as trust goes.
The answer is to use what I refer to as:
I’ve never heard anyone talk about this before.
But, it’s something I use to the hilt whenever selling something I don’t have a lot of credibility with, but that I know works, especially when dealing with hardened skeptics always looking for any whiff of an excuse to click away.
The August “Email Players” issue talks about this in depth on pages 18-19.
The deadline to get it is tomorrow when I send it to the printer.
So procrastination is not your friend if you want this issue.
Go to this link right away to get in on time: