Ben Settle

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File under: Copywriting & Sales Letters, Sales & Marketing

Last week I saw something kinda funny.

Maybe not everyone will think this is funny, of course. But I couldn’t help but laugh out loud when I read an article about how, somewhere up in Canada (I think it was Canada) the marketing people for the hit zombie TV show “The Walking Dead” put up a billboard ad… right next to a funeral parlor!

I have no idea if that was done intentionally.

But the funeral parlor was pretty mad.

And they demanded it be taken down.

But, I wonder if that billboard actually helped their business?

I guess we’ll never know.

But being unconventional like that is powerful.

It makes you stand out.

And, it breathes fresh new life into your business while all your competitors lurch around like zombies, aimlessly wandering to and fro looking for a warm-fleshed meal.

Oh well.

Just food for your brain…

Ben Settle

P.S. I almost forgot!

I’ve been doing a series of free (but advanced) copywriting trainings this week on Ryan Healy’s blog. If you’re interested, you can read them at:

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