Came a frosty cold email from someone I don’t ever recall meeting:
Hey Ben,
It’s been many many years since we spoke last, but I recently joined Troy and John’s trading system and saw your name come up!
Funnily enough, I’m in a mastermind group with people like [Proverbial GURU NAME DROP – names left out deliberately, to protect the guilty-by-association], and your name often comes up when we talk about copywriting.
Anyway, I’m not sure if you promote any other investment systems, and I totally understand if you don’t, but I teach something that is genuinely in the category of ‘extraordinary’ like the Low Stress system, but in the crypto space.
100% of students get results, and Ive collected the most jaw-dropping compilation of video testimonials as proof.
If you’re curious, please let me know and I’ll happily share the details. If not, I hope we can keep in touch anyway, I love your copy style, and much respect for what you do and how you do it!
When I told him crypto does not really excite me, you’d think that’d be the end of it.
But alas… no… we get phase 2 of the goo-roo playbook:
“Funnily enough, I felt exactly the same way as you. Then during the pandemic I had some time and I did a deep dive. If you’re curious, I’ve shared a login to my training if you want to try it or give it to a family member to try out. Once it’s setup it runs automatically, and I’ve had rave reviews ;-)”
Followed by an email with login details, etc, I summarily deleted on sight.
I couldn’t care less about his idiotic crypto offer or anything he sells.
And when I shared this exchange with my business partner Troy Broussard (since the guy mentioned him), he was even more cynical than me about this goo-roo approach:
“I hate IMers… I really do…It’s why I really want to just leave this incestual IM shit in the dust…”
Stefania, who loathes IMers even more than us, even looked up the crypto wanker’s site. And to absolutely nobody’s surprise, she saw phase 3 of the newly updated and “revised” goo-roo playbook:
Fake reviews with AI headshots, of course.
You can’t make this sort or thing up, only see it in real life, amongst name-dropping goo-roos.
I have less than zero respect for probably 90% of the online marketing space at this point.
And so I post this for two reasons and two reasons only:
1. So these dumb asses hopefully stop coming at me with their nonsensical, 2015-level Facebook life coach approach to selling
2. To explain my contempt for pretty much any goo-roo in the online marketing space
And I can assure you, it ain’t just me.
Almost everyone I do business with mocks the rank-and-file goo-roos like the wanker above, who do nothing but haunt masterminds and seminars and drop names and take selfies, thinking their stupid offers are God’s gift to mankind, when we all know they and their offers and promises are complete and utter shyte.
They’re breathing parodies of themselves and don’t even realize it.
More:
This is one of many reasons why the list of would-be affiliates for Low Stress Trading we reject – sometimes on sight – is extremely long compared to the much shorter list of those we do allow to sell it. Including “name” marketers (like the one I talked about in this month’s April Email Players issue) we are rejecting, with their idiotic goo-roo tactics.
Last month I wrote how I wouldn’t give a bucket of piss for many of their futures.
And that wasn’t just rhetoric.
Anyway, on to the important stuff:
The paid Email Players newsletter.
You can learn more about it here:
Ben Settle

