Came a frosty cold email from someone I don’t ever recall meeting:

Hey Ben,

It’s been many many years since we spoke last, but I recently joined Troy and John’s trading system and saw your name come up!

Funnily enough, I’m in a mastermind group with people like [Proverbial GURU NAME DROP – names left out deliberately, to protect the guilty-by-association], and your name often comes up when we talk about copywriting.

Anyway, I’m not sure if you promote any other investment systems, and I totally understand if you don’t, but I teach something that is genuinely in the category of ‘extraordinary’ like the Low Stress system, but in the crypto space.

100% of students get results, and Ive collected the most jaw-dropping compilation of video testimonials as proof.

If you’re curious, please let me know and I’ll happily share the details. If not, I hope we can keep in touch anyway, I love your copy style, and much respect for what you do and how you do it!

When I told him crypto does not really excite me, you’d think that’d be the end of it.

But alas… no… we get phase 2 of the goo-roo playbook:

“Funnily enough, I felt exactly the same way as you. Then during the pandemic I had some time and I did a deep dive. If you’re curious, I’ve shared a login to my training if you want to try it or give it to a family member to try out. Once it’s setup it runs automatically, and I’ve had rave reviews ;-)”

Followed by an email with login details, etc, I summarily deleted on sight.

I couldn’t care less about his idiotic crypto offer or anything he sells.

And when I shared this exchange with my business partner Troy Broussard (since the guy mentioned him), he was even more cynical than me about this goo-roo approach:

“I hate IMers… I really do…It’s why I really want to just leave this incestual IM shit in the dust…”

Stefania, who loathes IMers even more than us, even looked up the crypto wanker’s site. And to absolutely nobody’s surprise, she saw phase 3 of the newly updated and “revised” goo-roo playbook:

Fake reviews with AI headshots, of course.

You can’t make this sort or thing up, only see it in real life, amongst name-dropping goo-roos.

I have less than zero respect for probably 90% of the online marketing space at this point.

And so I post this for two reasons and two reasons only:

1. So these dumb asses hopefully stop coming at me with their nonsensical, 2015-level Facebook life coach approach to selling

2. To explain my contempt for pretty much any goo-roo in the online marketing space

And I can assure you, it ain’t just me.

Almost everyone I do business with mocks the rank-and-file goo-roos like the wanker above, who do nothing but haunt masterminds and seminars and drop names and take selfies, thinking their stupid offers are God’s gift to mankind, when we all know they and their offers and promises are complete and utter shyte.

They’re breathing parodies of themselves and don’t even realize it.

More:

This is one of many reasons why the list of would-be affiliates for Low Stress Trading we reject – sometimes on sight – is extremely long compared to the much shorter list of those we do allow to sell it. Including “name” marketers (like the one I talked about in this month’s April Email Players issue) we are rejecting, with their idiotic goo-roo tactics.

Last month I wrote how I wouldn’t give a bucket of piss for many of their futures.

And that wasn’t just rhetoric.

Anyway, on to the important stuff:

The paid Email Players newsletter.

You can learn more about it here:

www.BenSettle.com/alt

Ben Settle

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

Email Copywriting Education

Gives Away His Best Tips

For How To Potentially

Double, Triple,

Even Quadruple

Your Sales Online

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his $97.00/month Email Players newsletter, plus get access to 40+ HOURS of content in his free mobile app:

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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