Not long ago, I was asked by a bloke in France why I don’t use a printer in Europe for European subscribers to cut costs and (I quote) “protect planet earth a bit in terms of carbon footprint.”
If anything, due to my self-imposed airplane travel moratorium the past 12 months, my righteous carbon footprint is way too small.
True rookie numbers.
Gotta Bigfoot that carbon footprint up…
That said, I am a big fan of recycling.
At least, when it comes to emails.
Enter another question from new “Email Players” subscriber Tyler Stokes, when he asked me about the idea of “recycling” emails that I not only teach, but openly do all the time, oftentimes making more sales the second, third, or fourth time I use an email than the first time I use it.
Yes, Bernie, it’s true.
When it comes to making your bank account greener, recycling those evil emails is just fine by be.
In fact, here’s another amusing thought:
If I wasted time A/B split testing emails and, even worse, being a mindless little goo-roo fanboy about the results by only reusing the ones that “worked!”… I’d be killing my own sales. Especially since, so many of my most profitable emails did bupkis the first time I used them, but pulled all kinds of new business when recycling them months or years later.
Which is why I told him:
Yes, by all means recycle good emails.
It can do wonders for your bank account’s environment.
But, there is one thing I did not tell him about recycling emails in my reply. Specifically, a way (and the exact time) I do it to make even more sales. And I talk about this way in glorious detail in the December “Email Players” issue on page 8.
To get this issue in time, go here immediately: