An over-achieving reader complains:
I know I’m gonna get shit on by you but here it goes. Love you man 🙂
Your content is awesome.
But the formatting sucks…
At least on the desktop version. On mobile, it is perfect.
The lines are long and eyes simply don’t like to read that many words/letters on one line
These lines extend to the far edge of my big ass screen and letters are freaking tiny!!!
Anyhow. I’m sorry Ben. Just want to enjoy my experience of reading the emails
And, also, astonishing how it never occurred to this over-achiever (he took the time to screen shot what he was complaining about) to simply shrink his email reader, which would then force my plain text emails to conform to whatever length he wants.
But, his complaint was also useful, in a way, too.
Because page 14 of the August “Email Players” issue talks about this topic, as well as about the myth of why you “must!” write in a way that appeases short attention spans, and why I don’t always use short sentences and paragraphs in emails, and sometimes use huge, hard-to-read blocks instead, only to watch it result in some of my most successful emails.
The attention span catering concept is something I ignore nearly daily.
And, also, profit from nearly daily, too.
The August issue explains the whys and hows.
But to get it before the deadline, you’ll have to zip on over to this link immediately: