An Email Players subscriber asks:
“I was thinking about exporting my YouTube videos audio to post as podcasts. Was curious though, why’d you stop your podcast? Were the leads not picking up? I don’t wanna waste my time but I like the evergreen model of podcasts and I’m already recording the weekly videos.”
The quickie answer to that is:
After 137 episodes of my first podcast, and another 100 more episodes of the second one… it became a slog after a while. In the first podcast’s case it was still a new’ish media. Everyone and their mother did not have a podcast, unlike today.
And so I did it for the Novelty factor alone.
In the second podcast’s case, I realized I had more to say, but ultimately I needed to be doing regular content to appease iTunes, and it just became a slog at a certain point. I lost interest in doing it and it became a chore, and I didn’t want to just go through the motions for the sake of it.
Plus, I prefer writing.
I still do audio (very rarely video) content.
And when I do, I put that content in my free mobile app.
But it’s random, not plotted out, and, thus, not a slog.
I learned many, many years ago not to chase what’s trendy, not to chase algorithms, and not to waste time trying to chase medias I don’t enjoy. When it becomes a slog, your audience eventually picks up on it, and it becomes a net negative.
I’m a plain text email kinda guy, and so my “podcast” is my daily emails.
As for the audio/video content I do have?
It’s all part of the 40+ hours of free content in my mobile app here:
Ben Settle
