Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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File under: Business Building

Riffing on my insistence this week that building your own media empire is far more important than having talent, skill, charisma, looks, or know-how… actress Sophie Turner (Game of Thrones, X-Men: Apocalypse, X-Men: Dark Phoenix) made an admission a few years ago about why she got a specific part.

The admission?

This:

“I auditioned for a project, and it was between me and another girl who is a far better actress than I am, far better, but I had the followers, so I got the job,” she said. “It’s not right, but it is part of the movie industry now.”

Her followers were on social media, of course.

A very weak media for business people compared to others, especially for direct selling.

But, it’s still further proof these days it is more about having a media platform than having talent.

Or skill.

Or anything else.

Like it or lump it, we live in the Age of Media. This should be abundantly obvious to anyone paying attention. But what may not be obvious is, if you merge having a genuine skill or knowledge set (i.e., what it is you sell or do) with knowing how to puppeteer media platforms then, I dare say, you almost can’t lose.

All of which is what the May “Email Players” issue is about.

I cannot stress the importance of this skill enough.

In my opinion, it trumps copywriting skill.

Traffic-generating skill.

Storytelling skill.

“Engagement” skill.

Or any other skill.

Own the media = own your business destiny.

And no, social media ain’t owning your own media.

Thus, why I say the May “Email Players” issue — about finding, controlling, and stacking your own media platforms — is the single most valuable issue of the 105 prior issues to date.

If you want to partake of it, best hurry, Scooter.

Deadline to get it is tonight.

Specifically, when I send the list in.

Here’s the link:

www.EmailPlayers.com

Ben Settle

  • Book & Tabloid Newsletter Publisher
  • Email Supremacist
  • Alt-Copywriter
  • Software Investor
  • Pulp Novelist

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